Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced the appointment of Jon Sayer to the role of Senior Vice President for Clear Channel Airports, a brand division of CCO that is the world’s number one marketer of airport advertising and the premier innovator of contemporary display concepts for airports. Sayer assumes this key role on the Clear Channel Outdoor – North America senior management team, reporting to Toby Sturek, Executive Vice President of Specialty Businesses.
Sayer will lead key strategic aspects of Clear Channel Airport’s business and be responsible for the company’s new business development while also deepening the existing relationships Clear Channel Airports holds with major advertising clients and their agencies, as well as airport clients themselves -- relationships that are typically defined by exclusive, long-term agreements.
Sayer brings more than fifteen years’ experience delivering significant growth for world-class media organizations. Most recently, he served as Vice President of the Comcast Media 360 division of Comcast Cable, where he led sales strategy with national, regional and local advertisers. There, he helped to define the cross platform value proposition of Comcast Media 360, leveraging the company’s TV, online, mobile, tablet and video on demand platforms, and then architected new multimillion dollar, multiplatform deals with key clients. Previously, Sayer served in several leadership roles with the Walt Disney Company where he distinguished himself as a top sales performer and established new TV networks as lucrative advertising businesses.
“Airport environments are a competitive microcosm within the out-of-home (OOH) industry where technology is driving the development of new solutions that offer the more engaging, immersive brand experiences today’s marketers are looking for,” said Sturek. “Airports also often provide the environments where OOH innovations are tested and proven and Clear Channel Airports established its leadership position in the industry through a culture of continuous improvement, making airports worldwide more profitable. I am confident that Jon’s experience in driving client support for new media and new business models, as well as his track record inspiring winning teams, make him the right partner for me and the Clear Channel Airport’s team.”