Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced the appointment of Renee Jordan as Executive Vice President and Chief Strategy Officer for its business in the U.S. and Canada. In this role, Jordan reports to Suzanne Grimes, President and Chief Operating Officer of Clear Channel Outdoor - North America, and joins the North American executive committee, which Grimes leads.
Jordan’s appointment emphasizes the importance of innovative new thinking at a pivotal moment in the out-of-home industry. In her new position, Jordan will lead strategic planning and business development to help Clear Channel Outdoor – North America to further its position as the out-of-home market leader. Jordan will be responsible for creating new revenue opportunities by distinguishing the company with new offerings, capabilities and enhancements. Areas of focus will include emerging out-of-home technologies, mobile and social integration, digital product development, strategic partnerships and the architecture of new business models to accelerate growth.
Jordan will facilitate collaboration across geographic and functional lines to drive efficiency and enhance project design and execution across Clear Channel Outdoor – North America’s new and existing businesses. This collaboration will be on both the national and local levels, with special emphasis on sales and related initiatives.
Most recently, Jordan served as Chief Marketing Officer of Reader’s Digest Association (RDA), leading the transformation of consumer marketing from traditional direct response to multi-channel and digitally-focused strategies. Jordan served in various roles at RDA over the past 12 years, including leading digital strategy for the international businesses and digital product development for U.S. brands. In each of her RDA roles, Jordan led company-wide transformation initiatives for RDA’s traditional media businesses. Prior to RDA, Jordan served in a variety of leadership roles with Primedia, Inc., where she oversaw consumer marketing, database and Internet source development for over 100 magazine properties.
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