As consumer payments move increasingly from the wallet to the smart phone, Pitney Bowes Inc. (NYSE: PBI) has launched a new white paper to help credit card brands keep their business relevant in a cardless society.
The emergence of digital wallets has given rise to many new brands in the payments space. Global credit card brands looking to deliver their services to incorporate smart phone payment, social and communications applications gain specific strategies in the new Pitney Bowes white paper. Fortifying Brands in a Cardless Society offers five moves toward to the world of digital commerce with mobile and location intelligence solutions.
“This is a seismic shift in the payments industry,” said Berk Charlton, Global Software Portfolio Director, Pitney Bowes. “Brands that establish an early presence with applications that touch a large number of consumers will have a significant competitive advantage in digital commerce over the next decade.”
In addition to brand assets, global credit card brands have practical attributes such as regulatory compliance, privacy, data security, fraud detection and prevention, established loyalty programs and robust merchant networks. The critical mission of brands migrating with consumers to the world of digital commerce is to transfer these strong attributes from the plastic card to the smartphone. The card is largely supported by web, call center and mail communications while the smartphone communicates and transacts in real time with applications.Fortifying Brands in a Cardless Society delivers strategic yet actionable recommendations as technologies create a seamless world of digital commerce and communications. About Pitney Bowes Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company’s solutions are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. Pitney Bowes has approximately USD$5 billion in annual revenues and 27,000 employees worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
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