July 15, 2013
/PRNewswire/ -- The newest
Los Angeles County
gentlemen's club, '
,' will open with a "soft launch" on
Wednesday, July 17
. Located at 1957 East Del Amo Blvd,
Rancho Dominguez, CA
, just north of
and convenient to the 405, 110,
freeways, the new club will open its doors at
and will feature
lunch special, and no cover charge.
The newly built 12,000 square foot club is using the Vivid name under a licensing agreement from leading adult movie studio
by a subsidiary of
Rick's Cabaret International, Inc
. (NASDAQ:RICK), the publicly traded company with nearly 40 gentlemen's clubs nationwide. Vivid and Rick's Cabaret are planning a gala grand opening party soon.
"Vivid Cabaret promises to be one of the most exciting clubs in
, President and CEO of Rick's Cabaret International. "We'll have the most beautiful dancers and frequent visits by the amazing Vivid performers, Vivid movie premieres and other special events."
is the first of two Rick's Cabaret clubs that will bear the Vivid Cabaret name. The company will open Vivid Cabaret/
New York City
in the fall on 37
Street in the Fashion District near Bryant Park, Fifth Avenue shopping, numerous leading hotels and Times Square.
Vivid co-founder and CEO
invited Vivid fans to attend the soft launch on
. "You'll see that the club has the Vivid look and feel. You'll get to meet Vivid performers as they make special appearances, and in the weeks ahead we'll have previews of their new movies, auditions and much more. We're also looking forward to getting to know many of our fans in person when they visit our clubs."
About Rick's Cabaret
: Rick's Cabaret International, Inc. (NASDAQ: RICK) is home to upscale adult nightclubs serving primarily businessmen and professionals that offer live entertainment, dining and bar operations. Nightclubs in
New York City
and other cities are named "Rick's Cabaret," "XTC," "Club Onyx" and "Tootsie's Cabaret" and other brand names. Sexual contact is not permitted at any locations. Rick's Cabaret also operates a media division, ED Publications. Rick's Cabaret common stock is traded on NASDAQ under the symbol RICK. For further information contact
. Twitter: @rickscabaret; Facebook:
Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing, and a licensing program that extends to advertising, apparel, book publishing and a range of other products. The
division offers programming that includes the full range of offerings from the largest single adult studio archive. In addition to its
imprint famous for celebrity sex tapes, the company is known for its
parodies. Mainstream television audiences got to know the company through two seven-part series on
. Founder and co-chairman
received the first
AVN Visionary Award
as a leader who "has propelled innovation and taken his company and the business as a whole to new heights." The company's website, www. vivid.com, has a loyal following of fans of Vivid movies. For more on Vivid visit
SOURCE Rick's Cabaret International, Inc.