DES MOINES, Iowa
July 15, 2013
/PRNewswire/ -- Meredith Corporation
, the nation's leading media and marketing company serving 100 million American women, announced today it will launch
magazine, a print extension of the company's highly popular Allrecipes.com digital destination. This represents the media industry's first large-scale digital-to-subscription magazine print brand extension.
magazine will be published six times per year with an initial rate base of 500,000. The
premiere issue will debut in mid-November, just in time for the busy holiday cooking season.
Meredith will also be creating a regular
branded television segment that will air as part of Meredith's nationally syndicated television program
The Better Show
, which currently airs in more than 160 markets, and will air nationwide to 90 million homes on the Hallmark Channel beginning in September.
"Allrecipes is a unique and powerful media brand," said Meredith National Media Group President
. "Our testing reaffirmed its tremendous consumer appeal, and we think advertisers will view
magazine as a new and exciting way to reach a large base of very motivated consumers."
Meredith conducted tests of an
magazine concept this spring, bundling it with issues of popular Meredith titles such as
Better Homes and Gardens, Parents, Family
. Meredith also promoted it on its popular digital sites, including Allrecipes.com.
"The results of the tests exceeded our expectations, generating approximately 400,000 paid orders," said EVP/
Lifestyle Group President
, who will oversee the
magazine business. "Clearly there is tremendous enthusiasm and passion for a print extension of the Allrecipes brand, and we intend to maximize the multiplatform delivery to consumers and marketers."
Advertising sales for
magazine will be led by
, who is being promoted to VP/Group Publisher. Guilfoyle will continue to serve as Publisher of
Every Day with Rachael Ray
magazine and will also retain oversight of the
is being named Editor-in-Chief of
magazine, reporting to
, head of Meredith's Food Content Center of Excellence.
magazine will have a distinct voice and personality which will appeal to 'cooks like me'," said Brown. "It will speak to real everyday cooks who want to share their ideas and inspiring recipes with friends, family and other like-minded people."
Brown and her
-based editorial staff will work closely with the Allrecipes.com team in
. "We are excited by the incredible opportunities the magazine offers us as we further expand the Allrecipes brand across multiple media channels," says
, SVP/President, Allrecipes.com.
Allrecipes.com is the world's largest digital food brand with a database of over one million recipes and more than one billion annual visits from family-focused women who connect and inspire each other through reviews, photos, videos and digital media. Allrecipes.com's U.S. audience is 65 percent female with a mean household income of
, and it reaches nine out of 10 primary grocery decision makers.
Allrecipes.com is the top how-to recipe channel on YouTube, with more than 600,000 subscribers. Allrecipes' 11 top-rated mobile apps for iPhone, iPad Android, Kindle Fire and Windows 8 have been downloaded by more than 18.5 million home cooks. The brand has 18 websites, and 18 mobile sites serving 23 countries in 12 languages.