This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Meredith Corporation To Launch Allrecipes Magazine This Fall

DES MOINES, Iowa and SEATTLE, July 15, 2013 /PRNewswire/ -- Meredith Corporation (NYSE:MDP, www.meredith.com ), the nation's leading media and marketing company serving 100 million American women, announced today it will launch Allrecipes magazine, a print extension of the company's highly popular Allrecipes.com digital destination. This represents the media industry's first large-scale digital-to-subscription magazine print brand extension.

(Photo: http://photos.prnewswire.com/prnh/20130715/CG46833)

(Logo:  http://photos.prnewswire.com/prnh/20090810/CG58830LOGO)

Allrecipes magazine will be published six times per year with an initial rate base of 500,000. The December 2013 premiere issue will debut in mid-November, just in time for the busy holiday cooking season.

Meredith will also be creating a regular Allrecipes branded television segment that will air as part of Meredith's nationally syndicated television program The Better Show, which currently airs in more than 160 markets, and will air nationwide to 90 million homes on the Hallmark Channel beginning in September.

"Allrecipes is a unique and powerful media brand," said Meredith National Media Group President Tom Harty. "Our testing reaffirmed its tremendous consumer appeal, and we think advertisers will view Allrecipes magazine as a new and exciting way to reach a large base of very motivated consumers."

Meredith conducted tests of an Allrecipes magazine concept this spring, bundling it with issues of popular Meredith titles such as Better Homes and Gardens, Parents, Family Circle and Fitness. Meredith also promoted it on its popular digital sites, including Allrecipes.com.

"The results of the tests exceeded our expectations, generating approximately 400,000 paid orders," said EVP/ Meredith Women's Lifestyle Group President Tom Witschi, who will oversee the Allrecipes magazine business. "Clearly there is tremendous enthusiasm and passion for a print extension of the Allrecipes brand, and we intend to maximize the multiplatform delivery to consumers and marketers."

Advertising sales for Allrecipes magazine will be led by Christine Guilfoyle, who is being promoted to VP/Group Publisher. Guilfoyle will continue to serve as Publisher of Every Day with Rachael Ray magazine and will also retain oversight of the EatingWell magazine brand. Cheryl Brown is being named Editor-in-Chief of Allrecipes magazine, reporting to Linda Fears, head of Meredith's Food Content Center of Excellence.

" Allrecipes magazine will have a distinct voice and personality which will appeal to 'cooks like me'," said Brown. "It will speak to real everyday cooks who want to share their ideas and inspiring recipes with friends, family and other like-minded people."

Brown and her Des Moines-based editorial staff will work closely with the Allrecipes.com team in Seattle. "We are excited by the incredible opportunities the magazine offers us as we further expand the Allrecipes brand across multiple media channels," says Stan Pavlovsky, SVP/President, Allrecipes.com.

Allrecipes.com is the world's largest digital food brand with a database of over one million recipes and more than one billion annual visits from family-focused women who connect and inspire each other through reviews, photos, videos and digital media. Allrecipes.com's U.S. audience is 65 percent female with a mean household income of $75,000, and it reaches nine out of 10 primary grocery decision makers.

Allrecipes.com is the top how-to recipe channel on YouTube, with more than 600,000 subscribers. Allrecipes' 11 top-rated mobile apps for iPhone, iPad Android, Kindle Fire and Windows 8 have been downloaded by more than 18.5 million home cooks.  The brand has 18 websites, and 18 mobile sites serving 23 countries in 12 languages.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs