July 15, 2013
, provider of tag-free multi-channel
digital big data
software, today announces further deepening of its partnership with Teradata (NYSE: TDC) through its new ability to feed individual-level digital channel data directly into Teradata Real-Time Interaction Manager (RTIM). The real-time, highly granular nature of this
data provides RTIM with the information marketers use to make real-time online marketing and advertising decisions and drive 1-2-1
Celebrus' unique software already feeds individual-level behavioural data from multiple online channels, including websites, social media and mobile apps, directly into Teradata's Integrated Channel Intelligence solution and the Teradata Aster MapReduce platform in near real-time. The addition of this new streaming digital big data feed into RTIM complements the already tightly-knit suite of propositions provided through this partnership, bringing Teradata clients even greater flexibility in how the ground-breaking digital marketing solutions are used.
Organisations are becoming increasingly aware that 'one size does not fit all' when it comes to targeting customers. In addition, when the complexity of the customer journey and customer interactions with the brand across multiple channels and devices is examined, the ability to decide what really is the next best product or offer becomes extremely complex. Organisations therefore need to think beyond collaborative browsing or algorithmically-driven technologies if they are to truly engage customers by delivering the most effective offers, products and messages possible.
Celebrus captures highly granular customer analytics data of online customer journeys and then delivers this detailed information as a real-time stream of individual level data in RTIM, which then makes the best decision as to the next phase of customer interaction. Celebrus feeds RTIM with data on both customer interactions during the current website visit and previous website visits. The chosen action which RTIM decides is best to display is then fed-back to Celebrus in real-time to be inserted into the website using its own Real-Time Suite providing highly sophisticated 1-2-1 website personalisation. Alternatively, it is fed into a CMS for delivery of the personalised content into the website.