MasterCard Worldwide and Stand Up To Cancer are once again coming together to give dining out a purpose through “Dig In and Do Good.” Beginning today, when cardholders spend $10 or more when dining out, or ordering in, and choose to pay with their MasterCard card through September 28, 2013, MasterCard will make a donation to Stand Up To Cancer one precious cent at a time, up to a total of $4MM.*
This year’s “Dig In and Do Good” campaign will include a cause marketing television spot featuring Stand Up To Cancer ambassador, two-time Emmy-winning actor Eric Stonestreet. Stonestreet is known for his role as Cameron Tucker on the ABC comedy Modern Family.
“Like most people, cancer has personally affected my life. My mother is a two-time survivor and unfortunately more of my family and friends have been touched by this tragic disease. That’s why I am honored to support Stand Up To Cancer and their collaboration with MasterCard’s ‘Dig In and Do Good’ campaign,” said Eric Stonestreet. “Together, we can make a difference in the fight against cancer.”
“Through the Dig In and Do Good campaign, raising funds for cancer research is as easy as eating lunch with your colleagues or having dinner with your family,” said Stand Up To Cancer co-founder and CFA member Rusty Robertson. “We are so incredibly grateful for MasterCard’s incredible continuing commitment to help eradicate this disease.”“The ‘Dig In and Do Good’ program gives our cardholders a simple way to stand up to cancer when they sit down for a meal and join us in support of a cause that is personal for so many of us,” said Alfredo Gangotena, Chief Marketing Officer, MasterCard. “It’s an extension of our commitment to give our cardholders meaningful and unique ways to make a difference while going about their daily lives and doing the things they enjoy.”