July 11, 2013
/PRNewswire/ -- MDC Partners announced today that it has enlisted former Harrah's & Caesars Entertainment CMO David Norton to lead analytics and consumer insights efforts across the network. Norton, who brings nearly 25 years of successful brand marketing experience to MDC, will be responsible for optimizing the MDC's advanced analytics resources as well as building and integrating the complementary capabilities necessary to deliver omni-channel action and brand experiences on behalf of clients, driving their profitable growth.
"Analytics is one of the most important tools major marketers have at their disposal to drive tangible, measurable, incremental growth and returns on their marketing investment," said
, President & CEO of MDC Partners. "As partners to our clients, we have long been dedicated to driving the most effective, strategic and progressive approach to insights and analytics, and we enlist the very best talent to collaborate with marketers at a senior level. With David's leadership, we will drive practices around measurement and insights forward, and further enhance our clients' performance."
Norton, who in 2010 was named Chief Marketing Officer of the year by CMO Magazine, and Direct Marketer of the Year by Target Marketing Magazine, brings deep expertise in insights, analytics, loyalty and CRM to MDC. Norton spent 13 years at Harrah's & Caesars Entertainment, where he served as Chief Marketing Officer for the
company. In the role of CMO, he oversaw the Total Rewards loyalty program, operational CRM and mobility, multi-cultural marketing, traditional and digital advertising, revenue management, brand management, customer insights, VIP Marketing and retail.
Complementing his deep brand experience at Harrah's, Norton has worked with marketers across industries as varied as luxury and niche retail, quick serve restaurants, entertainment, telecommunications and travel and leisure. Prior to 1998, Norton led the cross-business-unit infrastructure and strategy for the American Express teleservices channel.