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Direct Energy Launches Redesigned Website

Stocks in this article: CNA

HOUSTON, July 11, 2013 /PRNewswire/ -- Direct Energy has launched its new, redesigned website, www.directenergy.com, which significantly enhances the customer's online experience.

(Logo: http://photos.prnewswire.com/prnh/20121004/MM87276LOGO)

The new DirectEnergy.com went live on Monday, June 10, and the developers and designers have spent the last two weeks perfecting the website for use by current and potential customers. In particular, customers will find that the new site has a fresh look and feel with easier and more intuitive navigation and information more accessible. With Direct Energy operating in 46 U.S. states and ten Canadian provinces, the new website design transitions customers from a state to local perspective as they shop for products in energy and home services specific for their market with fewer clicks to get to rates.  Customers will also notice improved and integrated social media interaction on Facebook and Twitter. Additionally, Direct Energy customers will gain from new content being uploaded frequently.

"The newly redesigned DirectEnergy.com changes the way we will be able to market our innovative products and provide choice to current and potential customers across all of our lines of business," said Monte Beck, chief marketing officer for Direct Energy. "Besides improved branding for the company and increased visibility for Direct Energy Services, the site provides one scalable platform for all company brands and cross-sell opportunities."

The newly redesigned site also delivers improved search engine optimization compared to the previous site, which is important in order to help customers find the information they need and want from the web. Customers will notice geo-targeting on the website that can anticipate and target information that will be most pertinent to them based on their location. A site map that is simpler to use and that has been enriched and enhanced with the customer in mind is also part of the new site.

"The digital team has worked countless hours on this project for many months. Their work is already paying off for the company and reducing our information systems costs," added Beck.  

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