"These are important goals - and you can read in this report how we measure progress against them," said IBM Chairman and CEO Ginni Rometty, "But our commitment to Smarter Planet yielded something beyond Key Performance Indicators. To build a Smarter Planet - and to run a smarter enterprise - it turns out that your business and citizenship strategies must be more than aligned. They must become one."IBM's Smarter Cities Challenge, which expanded to 30 more cities in 2012, is among the best-known examples of the company's integrated approach to corporate citizenship. This $50 million competitive grant program sends teams of IBM experts to cities around the world, unleashing the imagination of its research scientists, and the urban expertise of its consultants to help make the grant cities smarter and more liveable.
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