This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Kanban's "Learn & Explore" Redesign For Nikon Is Webby Award Honoree

NEW YORK, July 11, 2013 /PRNewswire/ --  Kanban, which engineers inspiring, content-centric interactions on web, mobile devices, and emerging technology platforms for real-time marketers, successfully partnered with Nikon Inc. and Sposto Interactive on a revolutionary content-rich, immersive and inspiring experience for consumers. The resulting interface and supporting technology is a best-in-class example of a brand using content as a core marketing discipline to drive awareness and purchase intent, and has now been named an honoree in the Web: Best Practices category for the 17 th Annual Webby Awards.

Read our case study: How Nikon Supercharged Content Marketing

The initiative required the multi-disciplinary team to reimagine the experience of interacting with immensely visual, rich, and inspiring images, videos and articles.  "Nikon strongly believes that education and inspiration through content will grow both brand loyalty and sales of Nikon's product portfolio," said Cindy Jeffus, Nikon's Manager of Internet Operations. "We heard from the consumer that findability, navigation and search were very important, so we focused on those elements as part of a large-scale redesign.  I'm delighted with the results."

The experience, labeled Learn & Explore, provides existing and potential customers with a modern and engaging set of interactions surfacing branded editorial content written exclusively by Nikon and associated world-class photographers.  Some highlights of the new experience are:

  • Immersive and Intuitive Navigation and Filtering
  • On-brand Experience
  • Localization
  • Flexible Content & Metadata Model 
  • Content and Media Syndication
  • Editorial-inspired Content Authoring
  • Best-of-Breed Open Source Technology (Apache Solr for faceted navigation) Coupled with Enterprise Content Management (HP/Autonomy TeamSite)

A large part of the effort included the re-architecture of the existing content management system to support more robust content, rich and flexible layouts, as well significant performance improvements.  "Dealing with high resolution images and video, coupled with consumer expectations for speed and a rich interface added to the complexity.  We implemented some advanced caching techniques, spent time optimizing data queries, and streamlined thousands of lines of javascript. The work resulted in a content rich educational tool that is also fun to use," explained Kanban's CEO Josh Manton.

About KanbanFounded in 2006, Kanban Solutions LLC, provides software engineering, and application development services to global brands across a number of industries; including consumer electronics, retail, financial services, publishing, manufacturing, and media. Based in New York City, Kanban has developed solutions for such notable brands as Nikon, NBC Universal and New York University. Kanban specializes in complex web applications that leverage customer experience management, content and commerce technologies and systems, rely on rich interfaces, and deliver business results. Through a unique and highly effective delivery methodology, Kanban's clients are more agile and responsive, enabling marketing innovation on a 24x7 real-time basis. 

CONTACT: Philip Wisniewski, +1-646-837-5664

SOURCE Kanban

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,563.30 -317.06 -1.88%
S&P 500 1,930.67 -39.40 -2.00%
NASDAQ 4,369.7730 -93.1290 -2.09%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs