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NEW YORK (
) -- Stop, look and listen remains the strategy of the day, Jim Cramer told his
TV show viewers Friday, as he laid out his game plan for next week's trading. As earnings season continues in high gear, Cramer said it'll be more important than ever to read beyond the headlines.
Monday, Cramer said
will be the stock that matters most as the global bank deals in many of the most difficult markets around the world.
Johnson & Johnson
that will be reporting.
Cramer said that while many investors are looking for a global soft goods stock like Coke, currency may hamper the company's earnings. He was bullish on Goldman, which excels in volatile market, and on J&J, which remains a favorite turnaround story. Cramer also has positive words for Yahoo!, saying that he's a huge fan of CEO Marissa Mayer.
Next, on Wednesday,
Bank of America
take the stage. Cramer said he's worried about Bank of America and would buy
(WFC - Get Report)
, a stock he owns for his charitable trust,
Action Alerts PLUS
, instead. He would also buy US Bancorp on weakness. Cramer was not overly bullish on IBM or Intel, however, saying Xilinx will be the big winner as telco spending resumes.
Thursday's earnings include
. Cramer thinks Union Pacific can overcome the decline in coal, and everything continues to come up roses for UnitedHealth. He was worried about Verizon and would be a seller, but felt that both Google and Microsoft will see analyst upgrades.
Finally, on Friday, another Action Alerts PLUS name,
, reports, along with
. Cramer said he want to see a dividend boost from GE, which has been giving him a headache, but would be a buyer of Schlumberger.
Off the Charts
In a special Friday edition of "Off The Charts," Cramer went head to head with colleague Carolyn Boroden about the overall direction of the markets and whether the rally can continue.