BURLINGTON, Mass., July 11, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced that RegentAtlantic, one of the largest independent, fee-only financial advisory firms in the United States, has launched its new website, regentatlantic.com, on the iAPPS platform. Leveraging iAPPS, Bridgeline delivered on developing a captivating and effective web experience that enabled RegentAtlantic to improve customer engagement, attract new visitors and drive lead generation activities. RegentAtlantic joins a growing number of financial services firms, including Cadaret, Grant & Co., Janney Montgomery Scott, and SBLI (The Savings Bank Life Insurance Company of Massachusetts) to select Bridgeline Digital and the iAPPS platform.
RegentAtlantic plans to significantly grow its business over the next several years and views its website as a critical element to achieving success. RegentAtlantic's selection of Bridgeline to design and develop its next generation website was solidified by their demonstrated track record of helping customers dramatically enhance digital engagement and achieve business goals. iAPPS' deep integration of an essential suite of digital engagement tools, all in a single, unified framework, greatly influenced RegentAtlantic's decision to launch on the platform.
Since launch, RegentAtlantic is reaping the benefits of a single, integrated platform and is able to easily publish engaging content using iAPPS Content Manager, manage lead generation initiatives with iAPPS Marketier, and oversee the effectiveness of its web strategies through iAPPS Analyzer. In addition, the iAPPS platform puts website control directly into the hands of the business user, ensuring efficient execution of digital engagement initiatives. This functionality enables RegentAtlantic's marketing team to deliver and respond to results in real-time, rather than relying on IT for changes and analytics reporting."Bridgeline Digital demonstrated their technical and financial services industry expertise when designing and developing our new website," stated Chris Cordaro, Chief Investment Officer and Wealth Advisor of RegentAtlantic Capital. "Since launching on iAPPS, we are truly able to leverage our website as a customer engagement and lead generation platform and take our digital engagement strategy to the next level."