July 11, 2013
Life sciences companies c
an now easily
develop and deploy surveys to healthcare
providers through multiple channels
Life sciences companies are focused on developing a deeper understanding of healthcare providers as they move toward a more customer-centric engagement model. The new built-in survey capability in Veeva CRM enables organisations to continuously capture customer feedback directly from any channel, providing richer, more detailed customer insights in real-time.
The new Surveys and Assessments functionality in Veeva CRM allows business users to quickly develop surveys and execute them either online or by field representatives during their interaction with the healthcare provider. Responses can be collected via multiple channels, including mobile and web, enabling life sciences companies to capture the data in aggregate and at the prescriber level, then through CRM, act upon it quickly.
"In their pursuit of commercial excellence, organisations want more immediate ways to capture insights about the customer," said
, general manager of commercial products for Veeva. "With the new Surveys and Assessments capabilities, our clients now have a way to do so easily. And because they use Veeva CRM in the cloud, new functionality is immediately available to all of our customers. In fact, a top ten pharma company immediately began using Surveys the moment it was released. That's the power of true multitenant cloud."
Veeva delivers major enhancements to its cloud-based products several times a year. In addition to Surveys and Assessments, the applications within Veeva's Commercial Suite include a host of new capabilities. In Veeva CRM tighter sample limit controls and the ability to restrict calls by account type improve tracking and compliance. And, Vault PromoMats - Veeva's promotional materials management system - includes new features that make it easy to review and annotate promotional videos.