July 10, 2013
/PRNewswire/ -- To help shine a spotlight on the remarkable stories of
that often go unnoticed, Allstate Insurance Company is launching the "Give It Up For Good" campaign. Through "Give It Up For Good," Allstate will recognize the unsung heroes who are dedicated to bettering their communities and enriching the lives of others.
At the center of the "Give It Up For Good" campaign is an online platform that highlights user-generated stories, tweets, videos and photos, as well as news articles that focus on all the good things happening within the community every day. Individuals can visit
to share their stories of service and learn about others contributing to the greater good.
"Allstate thinks bad news has received enough coverage so we're highlighting the good. It's time to focus on what's right. 'Give It Up For Good' is part of Allstate's commitment to supporting and giving back to our communities," said
, senior vice president of marketing for Allstate. "Through this initiative, we're able to recognize individuals who are leading their communities through service and are an inspiration to all."
Known for his countless acts of community service and commitment to giving back, Tillman is teaming up with Allstate to help share stories of the good deeds that often go unnoticed. No stranger to overcoming adversity himself on and off the football field, Tillman created Charles Tillman Cornerstone Foundation in 2005. The organization provides opportunities and resources to children and families in need. In 2008, his infant daughter had to undergo an emergency heart transplant, and since then he's made children and families in need his primary focus. To date, Tillman's charitable efforts have impacted the lives of more than one million
"As someone with a strong passion and dedication to giving back, I take great pride in partnering with Allstate to recognize individuals committed to making a difference in their communities," said Tillman. "You can make a difference, too. You can help recognize individuals in your own communities by sharing their stories with others."