The Finish Line, Inc. (NASDAQ: FINL) in collaboration with sportswear company Sean John announces the launch of the brand’s new casual athletic footwear line in select Finish Line stores and online at
, available now. Utilizing Finish Line’s integrated omni-channel strategy, customers will have sneak peek access to the latest
product entering the market for the fall 2013 season.
“We are excited to partner with the Sean John brand as the largest athletic partner in the launch of this new footwear line,” said Ronnie Jefferson, vice president of lifestyle, kid’s footwear and accessories at Finish Line. “Sean Combs, through his namesake line, has cornered pop culture and solidified his brand name in the marketplace over the years by delivering on trend, fashion-forward and best-in-class product that crosses over to all ages and demographics as it relates to the consumer.”
“Designed as an extension of the Sean John lifestyle, this casual athletic line boasts great sneakers with clean, sophisticated styles to keep Finish Line customers fashionably in step with the sport of life,” said Jeff Tweedy, president of Sean John. “The footwear collection is an extension of the Sean John brand and complements the existing range of Sean John apparel and accessories.”
The Sean John collection retails from $60 to $90 at Finish Line. Men’s size ranges are available in athletic-inspired wing tips, boots and high tops. The collection features a refined yet sporty design which offers a sleek combination of runway style and the comfort of performance wear. In an innovative twist on the modern sneaker, this new Sean John product line is built to coordinate with everyday fashion, no matter what the occasion.
Finish Line’s integrated introduction of the Sean John casual athletic line will include in-store feature displays in select markets as well as targeted direct mail messaging aimed to drive awareness of the new footwear. Customers will have exposure to the full line through finishline.com as well as links to editorial and video content surrounding the brand story and its inspiration. For customers as stylish as Sean Combs, Finish Line will host a #DressLikeDiddy contest on
in August 2013. One grand prize winner will be selected via a panel of Finish Line and Sean John judges to receive a new Sean John wardrobe.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 653 stores in malls across the U.S., manages the athletic footwear inventory in 660 Macy’s stores, and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at
. Mobile shopping is available at
. Follow Finish Line on Twitter at
and “like” Finish Line on Facebook at
Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 38 specialty running shops in 11 states and the District of Columbia under The Running Company, Run On!, Road Runner, Blue Mile and Boulder Running Company banners. More information is available at
About Sean John
Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection in 1998. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. In May of 2010 Sean John signed a deal with Macy’s to be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning with Holiday 2010. The Sean John product is available online at macys.com and in over 500 Macy’s stores across the country, with additional doors to be added in the years ahead. Learn more at
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