A report issued by the GSMA and conducted by research firm SBD cites that the global connected car market is predicted to be worth nearly $53 billion in 2018, up from $17 billion in 2012. 1 In comparison with most of today's connected car solutions, IBM MessageSight requires low bandwidth and offers the speed and scale necessary for automakers to easily and economically connect maintenance and operational sensors back to dealers, or link mobile devices, security, navigation and locking/unlocking capabilities.
Sprint chose IBM MessageSight to enhance its customized services by quickly routing information from the thousands of sensors in each car, while connecting and infusing that data with intelligence to improve decision-making. Using Sprint Velocity, automotive manufacturers can more easily integrate the complex components and vendor ecosystem relationships needed to provide in-vehicle connected services. IBM MessageSight is designed to help companies such as Sprint to quickly and easily set up these types of solutions and scale to the levels required for embracing the Internet of Things.
"Cars today have become mobile data centers on wheels," said Rich Stomp, managing director, IBM. "From recalling in-vehicle infotainment preferences to preferred routes, seamlessly integrating all of the customized services provided to drivers can be a complex task. In the era of 'you,' IBM MobileFirst solutions are a key ingredient in enabling companies such as Sprint to deliver solutions that help automotive manufacturers create cars customized for the individual – not the masses."
Built on the Message Queuing Telemetry Transport (MQTT) technology, IBM MessageSight is designed to complement and extend IBM MobileFirst solutions, enabling an organization to gain greater insights through real time events in order to create targeted mobile offerings, and manage and monitor mobile devices in real time. IBM MessageSight is capable of supporting millions of concurrent sensors or smart devices and can scale up to 13 million messages per second. The connected car is part of the machine to machine ( M2M) space being targeted by mobile carriers such as Sprint.1 – GSMA: Every New Car Connected by 2025 as Embedded Mobile Technology Drives Growth of Connected Car Market, June 13, 2013 About Sprint Emerging & Wholesale SolutionsSprint Emerging & Wholesale Solutions provides platform solutions serving a broad range of industries and customers in more than 165 countries. These include M2M (Machine-to-Machine), connected transportation and traditional wholesale. Sprint's M2M leadership has earned prestigious third-party validation, including Connected World's 2013 CW 100 list of the most important and influential providers of M2M services for the ninth straight year. The Sprint Velocity SM in-vehicle connected services solution received the 2013 Telematics Update Industry Newcomer of the Year Award and Pipeline magazine's 2013 Innovation Award for Innovation in Connectivity. Sprint Integrated Insurance Solutions received the Frost & Sullivan 2013 North American Customer Value Enhancement Award in Usage-Based Insurance. To learn more about Sprint's M2M offerings, visit www.sprint.com/m2m. About Sprint NextelSprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of the first quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation's greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint. About IBM MobileFirstAs the first new technology platform for business to emerge since the World Wide Web, mobile computing represents one of the greatest opportunities for organizations to expand their business. Based on nearly 1,000 customer engagements, more than 10 mobile-related acquisitions in the last four years, a team of thousands of mobile experts and 270 patents in wireless innovations, IBM MobileFirst provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise. To learn more about IBM MobileFirst solutions visit the press kit or http://www.ibm.com/mobilefirst. Follow @ibmmobile on Twitter, and see IBM MobileFirst on YouTube, Tumblr and Facebook. Media Contacts: Liz Campbell (IBM)Email: email@example.comPhone: 781-820-9840 Walter Fowler (Sprint)Email: Walter.firstname.lastname@example.orgPhone: 646-234-2122 SOURCE IBM
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