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AUSTIN, Texas, July 10, 2013 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc. (Nasdaq:BV), a technology company connecting businesses together to amplify the authentic voices of consumers where they shop, today announced that it was among the select companies invited by Forrester Research, Inc. to participate in its July 2013 report: "The Forrester Wave™: Social Depth Platforms, Q3 2013." Forrester's methodology evaluates the most significant vendors in the social depth marketing space on current offering, strategy, market presence, and additional evaluation criteria. Named among the leaders in this evaluation, the Bazaarvoice Conversations platform received a rating of 5 out of 5 for criteria including ratings and reviews, analytics, reporting, authenticity, ease of use, ease of deployment, and international support, among others.
Bazaarvoice Conversations, which encompasses ratings & reviews, questions & answers, loyalty, and stories from customers, is the heart of the Bazaarvoice platform. According to the evaluation by Forrester Research, "In addition to ratings and reviews, Bazaarvoice's top strengths are marketer-friendly administration tools, robust analytics, and mobile capabilities," (Forrester Wave report, Social Depth Platforms, Forrester Research, Inc., Q3 2013). The Forrester Wave report also stated that "Bazaarvoice has a clear, long term vision" and "Customers praise Bazaarvoice for its strategic guidance and dedicated employees."
"Our primary focus is to help our clients navigate social data and drive their businesses forward by acknowledging the needs of their customers and delivering delightful customer experiences," said Neville Letzerich, executive vice president of Product Management at Bazaarvoice. "We are extremely proud of our performance in this evaluation from Forrester Research. We believe that our position as a leader underscores the value of Bazaarvoice Conversations in functional areas that are critically important to uncovering insights from the millions of shopping-specific conversations taking place across the Bazaarvoice network."
Bazaarvoice's four primary solutions are Bazaarvoice
Media. Together they help uncover real-time purchase intent based on the digital relationships between shoppers, retailers, brands and products. Insights from the Bazaarvoice network help marketers and advertisers provide more engaging experiences, drive product innovation and performance, make better merchandising decisions, and build brand advocates and loyalty.
Bazaarvoice connects businesses together to amplify the authentic voices of people where they shop. Each month, more than 400 million people view and share opinions, questions and experiences about 20 million products in the Bazaarvoice network. The company's technology platform channels these voices into the places that influence purchase decisions, helping businesses gain access to a wider audience of shoppers and trusted consumer content to improve sales and marketing. Headquartered in Austin, Texas, Bazaarvoice has
offices across North America, Europe and Asia-Pacific. For more information, visit
www.bazaarvoice.com , read the blog at
www.bazaarvoice.com/blog , and follow on Twitter at
CONTACT: Media Contact: