In the news release, Crown And Molson Coors Debut Cans With New Vented End In Canada, issued July 10, 2013 by Crown Holdings, Inc. over PR Newswire, we are advised by the company that the company name should be referenced throughout the release as 'Molson Coors Canada' rather than 'Molson Canadian', along with additional changes to wording, as originally issued inadvertently. The complete, corrected release follows:
Crown And Molson Coors Debut Cans With New Vented End In Canada
Innovative beverage end available exclusively in the Canadian market
PHILADELPHIA, July 10, 2013 /PRNewswire/ -- CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown), is literally introducing a new twist on metal packaging. Crown is rolling out its new Vented End beverage cans for two of Canada's top selling brands: Coors Light and Molson Canadian. The product of an exclusive partnership between Crown and Molson Coors Canada, it features a vented end to allow for a smoother pour, enhanced experience and a unique opening feature.
The Vented End features a dual aperture opening, meaning it has two holes rather than the one hole found on traditional can ends. The end's unique design includes a distinctive red tab and a button-shape depression mark to the right of the main opening. To use, consumers simply open the can as usual, turn the red tab so that it is aligned over the button, and then press down to activate the second opening. No extra tools are required to open the end. The vented end not only enhances the appeal of the package but also helps build brand identity by more closely connecting consumers with their beverage."Consumers have had an extremely positive reaction to the Vented End and have noted that the additional opening, with its corresponding smoother pour, is both easy and fun," said Neill Mitchell, Vice President Marketing and Strategic Development at CROWN Beverage Packaging North America. "At Crown, we know that brands increasingly see the value of leveraging packaging to distinguish products, attract consumers and drive sales, and we've designed this new technology to satisfy those needs." With the vented end, consumers experience a smooth pour, while enjoying the flavorful and familiar beverage. In addition, the Vented End can be used alongside other existing technologies, like Crown's promotional tabs, as well as can shaping, finishing, and printing to attract attention at the point of purchase.