College LifestyleStudents heading to campus this fall can visit macys.com/collegelifestyle to take a crash course in dorm essentials. From bedding and bath to décor and organization must-haves, Macy’s offers a wide range of products to help students create the rooms they’ve always wanted. To get everything needed to settle in, macys.com/collegelifestyle offers decorating inspiration, shopping tips and a printable checklist -- all just a click away. Students who still need to cross items off their lists can create wish lists that can be shared with family and friends on Facebook, Twitter or e-mail. Also, text DORM to 62297 or enter online at macys.com/collegelifestyle now through July 31 for a chance to win a $500 Macy’s gift card. Standard text messaging rates apply. For official rules, visit macys.com/collegelifestyle.
First Day of School Photo Sweepstakes
Capturing photos of little ones on their first day of a school is a must, and this year Macy’s is offering a chance to win a $500 Macy’s gift card for sharing those special photos. From Aug. 13 to Sept. 11, customers can visit Macy’s Facebook page at macys.com/facebook to upload a photo of their student, aged 5 through 10, on the first day of school. Five lucky customers will each win a $500 Macy’s gift card.
Teen Vogue Back-to-School Saturday
Saturday, Aug. 10 has been designated Teen Vogue Back-to-School Saturday, a one-day shopping extravaganza for the best deals on everything for back to school. At select Macy’s locations nationwide, shoppers can enjoy a showcase of the hottest fashions for fall, sweet treats and lively music while shopping their favorite brands. Shoppers who spend $50 in the Mstylelab department will receive a MINI emergency kit jam-packed with necessities like lip balm, mints, a sewing kit and more, available while supplies last. Customers can also show off their fall style and enter for a chance to win a trip to New York City, including an mstylelab shopping spree, style consultation with a “Teen Vogue” Style Expert and more. For complete details and to enter, visit teenvogue.com/mstylelab.
Pretty Little Liars
Macy’s will make a special appearance on “Pretty Little Liars,” one of the biggest social series of 2012, with a showcase of the retailer's fashion offerings during the Aug. 13 and Aug. 20 episodes (check your local listings). Cast members will be dressed in the latest fashions from Macy’s, and fans will then have the opportunity to live-chat with the show’s stylist Mandi Line through the “Pretty Little Liars Facebook Fan Experience” page at facebook.com/prettylittleliars. Fans can also shop for the items seen on the show by visiting macys.com/bts.
Radio Disney and the Disney Channel
Macy’s is joining forces with Disney to get customers excited to go back to school through sponsorships of a variety of Radio Disney programming features including the daily entertainment report “Celebrity Take with Jake”
and in-store meet and greets with “Austin & Ally”
stars Raini Rodriguez and Calum Worthy, as well as artists featured on Radio Disney’s “Next Big Thing
Macy’s iHeartRadio Rising Star
Twenty-five of the hottest emerging bands competed for your votes and The Summer Set is Macy’s iHeartRadio Rising Star for 2013! At this year’s iHeartRadio Music Festival, the band will play alongside the biggest talent in music. From Aug. 1 through Aug. 31, customers can enter for the chance to win a VIP trip for two to the iHeartRadio Music Festival in Las Vegas, as well as a $500 Macy’s shopping spree and an artist meet and greet by visiting facebook.com/macys. No purchase necessary. Visit facebook.com/macys for more details.
College Campus Invasion
Macy’s and your favorite fashion and lifestyle magazines are creating a style syllabus for students looking to shop til’ they drop in preparation for the first day of college. At select Macy’s nationwide, “Cosmopolitan,” “Glamour,” “InStyle” and “Vogue” magazines will host fashion events for students looking to get in “A” in style. The style setters themselves will give budding fashionistas a glimpse of the latest trends and how to wear them. From shopping parties, runway shows, mini-makeovers, light treats and even a chance to win fun prizes, Macy’s glam squad of style ambassadors will create the hottest looks in Macy’s fashions for the fall semester.
American Rag on Tour 2013 presents Megan & Liz
Macy’s exclusive brand, American Rag, is hitting the road with 2012’s iHeart Radio Rising Star winners Megan & Liz on a cross-country concert tour to get kids pumped to head back to school. During their 26 city tour, Megan & Liz will perform an acoustic session for fans at five Macy’s stores. While on tour, the girls will be wardrobed in American Rag, available exclusively at Macy’s. “American Rag On Tour Presents Megan & Liz” will be the first headlining tour for the pop music sensations who recently debuted their brand new single “Release You.” For a full list of tour dates, visit meganandliz.com.
READING IS FUNDAMENTAL
Macy’s and Reading Is Fundamental (RIF) enter the 10th year of a partnership that will deliver its 10 millionth book to children in need through the
Be Book Smart
campaign. The campaign invites Macy’s customers coast-to-coast to give $3 to help provide a book for a child in their local communities. Now through July 21, customers who make a $3 donation to RIF will receive a coupon for $10 off an in-store purchase of $50 or more, and Macy’s will donate 100 percent of every $3 ticket to RIF.
Reading Is Fundamental motivates children to become lifelong readers and achieve their full potential. RIF’s highest priority is reaching underserved children from birth to age 8. Since 2004, Macy’s has raised more than $25 million to support children’s literacy.