Bally Technologies, Inc.
(NYSE: BYI), a leader in slots, video machines, casino-management systems, interactive applications, and networked and server-based systems for the global gaming industry, today announced it has installed its award-winning
Elite Bonusing Suite™ (EBS)
applications at the
Isleta Hotel & Casino
(previously Hard Rock Albuquerque) in New Mexico.
Bally has installed Elite Bonusing Suite(TM) at Isleta Hotel & Casino in New Mexico, which will enable the casino resort to offer powerful floor-wide promotions, tournaments, and virtual-racing events. (Photo: Business Wire)
The casino will feature
Virtual Racing™ NASCAR®
from Bally’s award-winning Elite Bonusing Suite® (EBS). Virtual Racing NASCAR takes in-game floor-wide casino promotions to the next level by enabling players to select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the touch-screen on the
iVIEW Display Manager™ (DM)
player-user-interface. Players choose their favorite driver and cheer him across the finish line while still playing their favorite slot or video-poker game.
The casino operator will also use EBS to add excitement across their iVIEW network using player-centric, real-time interactive promotions such as
“Bally’s EBS applications will bring extra excitement to our casino floor,” said Isleta Hotel & Casino General Manager Pam Gallegos. “We are especially excited about Virtual Racing NASCAR. Our players will be thrilled to be racing along with their favorite drivers, while having another way to win at the casino. These kinds of bonusing solutions help set us apart from the competition and give our loyal guests another reason to choose the newly banded Isleta Hotel & Casino. We’re also excited to be the first casino in Albuquerque to take advantage of the latest technology Bally has to offer.”