“Issuers are more tepid in their outlook for debit. They still expect the industry to grow, just not as rapidly as in the past. In fact, this is the lowest growth projection for signature debit we’ve seen since the study began,” said Tony Hayes, a partner at Oliver Wyman who co-led the study.For 2012, issuers reported strong performance in key debit metrics: penetration, active rates and usage (transactions per card). Penetration and active rates both improved year-over-year. Penetration increased to 77 percent from 76 percent in 2011, and active rates were 68 percent, compared to 66 percent in 2011. The average active cardholder performed 19.4 debit transactions per month in 2012, up from 18.3 in 2011. As a result, the total annual spend per active consumer debit card reached $8,753 in 2012 vs. $8,326 in 2011.
Debit Issuers Respond To Post-Regulation II “New Normal”
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