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Rita's Italian Ice Begins Candy Land™ Collect And Win Game Today!

TREVOSE, Pa., July 10, 2013 /PRNewswire/ --  Rita's Italian Ice, the nation's largest Italian Ice concept with over 625 outlets in 20 states, continues its Summer of Fun with the introduction of their CANDY LAND™ collect and win game.  Guests can play at all Rita's locations beginning today through August 18 th, 2013 while supplies last!  Rita's fans are encouraged to collect CANDY LAND™ and Rita's character game pieces from their favorite Rita's treats for a chance to win one of ten family vacations to Tradewinds Island Resort in Florida, including a day at Busch Gardens, Tampa, from VisitFlorida.com!  With prizes valued at over $400,000, guests also have the chance to win a tablet computer, or instant win prizes like free Rita's treats, games and gift cards!  

(Photo: http://photos.prnewswire.com/prnh/20130710/SF44965)

Seven CANDY LAND™ and Rita's characters can be collected from regular and large size treats including Italian Ice, Sundaes, Frozen Custard, Gelati, Misto®, Blendini® and Frozen Lemonades.  To win a tablet computer fans must collect the characters Nana Nut™, Mr. Mint™ and Princess Frostine™.  To win one of the ten family vacations to Florida, guests must collect Rita's Ice Guy, Lord Licorice™, King Kandy™ and Princess Lolly™.  A special Rita's CANDY LAND™ game board handout is available at all Rita's outlets for guests to collect their character game pieces as they continue to play throughout the six weeks.

The original CANDY LAND™ game was created in 1945 by Eleanor Abbott, and was first published in 1949 by Milton Bradley. Hasbro continued the CANDY LAND™ legacy with the game's induction into the National Toy Hall of Fame in 2005.  Today, Rita's has created a fun "collect and win" version of the popular CANDY LAND™ game, just for Rita's Summer of Fun! 

"For this year's 'Summer of Fun' we're giving Rita's fans a unique collect and win game with terrific prizes," said Laura Lazar, Senior Vice President of Marketing, Rita's.  "Ten lucky winners get a trip to Florida, and thousands of instant win prizes will make for even happier Rita's visits!"                   

Visit your participating local Rita's for details.  For a list of Rita's locations and official rules please visit: www.ritasice.com.

With its motto, "Ice, Custard, Happiness", Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious "Cool Treats" since 1984.  That's almost thirty years of Rita's happiness!

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