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Real Estate Brokerages To Power Agent Performance And Grow Marketshare With Trulia Accelerate

Stocks in this article: TRLA

Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today launched Trulia Accelerate, a program that helps brokers and franchisors accelerate the success of agents, while providing tools to capture more market share, recruit and retain top performers and expand brand visibility. Just last month, RE/MAX, LLC. became one of the first franchisors to sign-up for the program and access premium branded agent profiles, a custom training curriculum and valuable marketing and advertising products.

“As the real estate recovery continues, Trulia remains focused on helping people find the right place to live, and working with a real estate professional is an essential piece of this process,” said Pete Flint, CEO of Trulia. “With Trulia Accelerate, we are providing a program that enables brokers and their agents to be front and center with our large audience of home sellers and buyers to build brand awareness and increase productivity and revenue.”

“We provide our agents with the best tools to stand out in an increasingly competitive marketplace,” said Margaret Kelly, RE/MAX, LLC. CEO. “Trulia is focused on helping our agents succeed, which in turn drives the growth of our business.”

The real estate recovery is now in full swing, and we’re on pace to see more home sold in 2013 than we have since 2007. Real estate professionals who were working in a tough buyer’s market and aggressively searching for home buyer leads just a few years ago are now getting multiple offers on homes and looking to find home sellers. In this competitive environment, it’s crucial for brokers and agents to stand out. Trulia provides the ideal marketplace with 31 million home buyers and sellers, visiting the company’s website and mobile apps every month.

Trulia Accelerate does more than provide access to one of the leading online real estate audiences; it helps brokers increase visibility with consumers and agents by providing branding on each agent’s profile as well as on the search results page of Trulia’s agent directory. Branding is also provided for important communications, such as lead emails.

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