NEW YORK, July 9, 2013 /PRNewswire/ -- Heather Thomson changed the definition of shapewear when she launched her comfortable slimming Original Patented Yummie Tummie Tank. Now she's looking to change the way women shop and learn about shapewear online with the launch of her new redesigned website at Yummielife.com.
"I talk to a lot of women across the country," Heather Thomson said, "and one thing I notice constantly is that they're starved for information about shapewear. They just don't have anywhere to get it, and so many of them are misinformed. Our website is designed to help fill that gap – to show women that shapewear can be comfortable, stylish, and fun, and to help them find what they need to look and feel their best."
Like her Yummie by Heather Thomson brand, Yummielife.com is all about inspiring confidence. But what is confidence? The website attempts to answer that question with an honest and raw "Confidence: It's complicated" video. It features interviews with Heather and three everyday women who share their thoughts on confidence, which are complicated but relatable.
Going above and beyond the standard of frequently asked questions and size charts (it has those too), the " Shapewear" section is devoted to educating women on the ins and outs of slimming and shaping. This section features a fun "Fit Fundamentals" video that demonstrates what wearing the wrong size shapewear looks like. It also includes an interactive 360-degree model that helps women target their tricky spots."This new website is an exciting step for Yummie by Heather Thomson," Heather added. "When I launched the brand in 2008, I just needed a website that worked. But now, 5 years later, I need a website that takes my commitment to help women even further."