As a brand that’s all about individuality and celebrating “la belleza” in a style that only you can rock, it’s fitting that COVERGIRL’s newest face is 16-year-old Becky G. Joining a lineup of successful and inspiring global beauties like P!NK, Sofia Vergara, Queen Latifah and Ellen DeGeneres, Becky G is an accomplished singer, songwriter and rapper with a unique street style.
Becky recently wrapped her first COVERGIRL shoot and will be appearing in national TV and print advertising for the brand this summer. And it won’t stop there: Becky is super socially-active and maintains a close relationship with her fans, who she affectionately dubs “beasters,” in social media (iambeckyg on Twitter, Facebook and Instagram). COVERGIRL fans and “beasters” will get to know Becky’s easy, breezy personality via original content on the beauty brand’s social properties like YouTube, which will give a glimpse into her life as a COVERGIRL and rise to stardom.
“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the COVERGIRL brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the COVERGIRL family.”
Becky is signed to Kemosabe/RCA Records. Kemosabe is the Sony Music Entertainment record label founded by hitmaker Dr. Luke. Becky was discovered by the production team The Jam and began working with them and releasing YouTube performance videos. Luke signed Becky after viewing a YouTube clip of her swaggering her way through an original rap. The song opens with Becky declaring: “If everybody’s getting one shot, I ain’t missing.” Born and raised in the Inglewood section of Los Angeles, Becky’s family hails from Mexico, and she is bilingual. Her lifelong ambition has always been to stay proud of who she is and where she came from, and with this new beauty partnership, she’s making it a personal mission to help bring COVERGIRL confidence to every “chica” in the nation.
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