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General Mills To Unveil Global Innovation Lineup Of 200 Products Launching This Summer

Today, General Mills offers more than 300 products for the increasing number of consumers seeking to live gluten-free. New gluten-free products launching in the U.S. this summer include:

  • Vanilla Chex cereal
  • Betty Crocker Gluten Free Sugar Cookie Mix and Gluten Free All-Purpose Rice Flour Blend
  • Pillsbury Gluten Free Chocolate Chip Cookie Dough, Gluten Free Pie and Pastry Dough and Gluten Free Thin Crust Pizza Dough
  • LARABAR uber bars in Baklava, Sticky Bun, and Coconut Macaroon flavors

On-the-go breakfast

While ready-to-eat cereal remains the most popular at-home breakfast choice in the U.S., General Mills sees emerging opportunities to tap into its breakfast category expertise to create new options for increasingly on-the-go consumers with these products launching in the U.S. this summer:   
  • Nature Valley Soft-Baked Oatmeal Squares
  • Pillsbury Heat-N-Go Mini Pancakes and Pillsbury Heat-N-Go Mini Waffles
  • BFAST, a shelf-stable, drinkable breakfast shake

Other significant new product launches for the company's U.S. Retail business in the first half of the fiscal year include:
  • Totino's BOLD Rolls - Jalapeno Popper and Buffalo Chicken style rolls
  • Hershey's Cookies 'n' Creme cereal
  • Green Giant Roasted Veggie Tortilla Chips in a Garden Ranch variety and Green Giant Multigrain Sweet Potato Chips in a Barbecue variety
  • Mott's Strawberry Apple Fruit Flavored Snacks
  • Food Should Taste Good Blue Corn and Yellow Corn Dipping Chips

This lineup builds on a strong year of new product innovation in fiscal 2013, including standouts such as Yoplait Greek 100 yogurt, Fiber One Protein bars, and Honey Nut Cheerios Medley Crunch cereal.  New General Mills items launched in the company's U.S. Retail division in the last 12 months contributed 5 percent of the U.S. Retail division's net sales in fiscal 2013.

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