This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Salesforce.com Announces JetBlue Transforms Social Marketing With Salesforce Marketing Cloud, Realizes 140 Percent Return On Investment





NEW YORK, July 9, 2013 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the world's #1 CRM platform ( http://www.salesforce.com/), today announced that JetBlue (Nasdaq: JBLU), the customer focused airline, transformed its social marketing with Salesforce Marketing Cloud and has realized a 140 percent return on investment*. JetBlue standardized its social marketing on Salesforce Buddy Media, the #1 social publishing application within the Salesforce Marketing Cloud to increase productivity with a streamlined and flexible way to create and execute social campaigns.

(Logo: http://photos.prnewswire.com/prnh/20130612/SF30598LOGO)

JetBlue reduced marketing costs and gained better visibility into the relative success of various social marketing campaigns, according to a new ROI case study report published by Nucleus Research.

Comments on the News

  • "Customer companies like JetBlue are connecting with their customers in entirely new ways and thriving as a result," said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. "The JetBlue team is made up of some of the savviest marketers in the world. What' they've been able to accomplish by combining their deep understanding of social marketing and Salesforce Buddy Media is only the beginning."
  • "JetBlue prides itself on reaching both business and recreational travelers in unique ways," said Sean Williams, analyst, consumer promotions, JetBlue Airways. "By using Buddy Media for all of our social promotions, we've increased productivity and seen direct cost savings."

Using Salesforce Buddy Media, JetBlue reports the following benefits:

  • More efficient management of creative services. Buddy Media allows JetBlue to focus agency investment on more strategic activities and spend less on routine campaign development and execution fees.
  • Increased productivity. Buddy Media makes it easier for the team to track and analyze the relative success and impact of different promotions, as well as schedule execution times for various phases of a campaign, saving valuable time.
  • Greater visibility. Buddy Media analytics allow the JetBlue promotions team to quickly understand the reach, volume and impact of a campaign, and how it aligns with demographic and psychographic profiles of the audience.
  • Better execution. Standardizing on Buddy Media for social marketing campaigns enables JetBlue to retain brand consistency while quickly activating campaigns based on the real-time nature of social media and specific events.

JetBlue embraces the customer revolution and illustrates how brands can connect with customers, employees and partners in entirely new ways. One particular campaign JetBlue executed with Buddy Media was the "Think Up" campaign. The company asked users to submit ideas for a new JetBlue iPad app on Facebook. The ideas submitted are now under review by the JetBlue team and will result in a final product that is truly customer centric.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,960.57 -123.23 -0.72%
S&P 500 1,978.34 -9.64 -0.48%
NASDAQ 4,449.5640 -22.5440 -0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs