This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Identive's IPhone App For Tagtrail Mobile Services Platform Now Available In Apple App Store

Stocks in this article: INV INVE

- Expands Tagtrail's rich user experience to more than 300 million iPhones - Enables easy delivery and measurement for mobile consumer campaigns

SANTA ANA, Calif. and ISMANING, Germany, July 9, 2013 (GLOBE NEWSWIRE) -- Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV), a provider of solutions and services for the identification, security and RFID industries, announced availability of its Tagtrailā„¢ mobile app for iOS devices in the Apple® App Store.

This immediately enables retailers and marketers to include the large base of iOS users in their near field communication (NFC) campaigns by simply integrating or adding quick response (QR) codes. Campaign owners can deploy dynamic mobile campaigns to promote their services or brands with the confidence that they are reaching both iOS and Android users and that their taps and scans can be measured to evaluate campaign success. The more than 300 million iPhone® users now can access and share a broad array of content delivered through Tagtrail's secure, cloud-based dynamic content delivery platform.

"Our vision for Tagtrail is to enable the delivery of dynamic and relevant content directly to users' smartphones, where it can be saved and acted upon," said David Holmes, vice president Mobility & NFC Solutions for Identive. "Large mobile campaigns using NFC tags in Europe and North America are quickly expanding Tagtrail's footprint and increasing its visibility with consumers. Our new iOS app allows iPhone users to enjoy a rich mobile experience when they scan QR codes integrated into Tagtrail NFC campaigns. Content downloaded using the app is formatted for easy viewing on the iPhone's screen; and iOS users can then see a history of Tagtrail scans on their devices, take content with them to re-live later, and share that content via social networks."

Identive's patent-pending Tagtrail platform enables advertisers, marketers and organizations of all types and sizes to deliver dynamic, personalized content and services to users' mobile devices via NFC tags and QR codes. The Tagtrail solution includes cloud-based content delivery and analytics services and mobile user apps, now available for iOS and Android phones. The new iOS Tagtrail mobile app is available for download from Apple's App Store .

Holmes continued, "For brand owners and service providers, our new mobile app extends the reach and value of their Tagtrail marketing campaigns by including the large user base of iOS devices and by enabling the collection and analysis of data to inform marketing efforts. As with the Android app, iPhone users are invited to create a personal profile that provides campaign owners with high level data about who is engaging with their campaigns. Even without downloading the app, smartphone users on any platform can view Tagtrail content, ensuring a barrier-free solution for campaign owners."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs