Marketing Research Ends 2012 On Downward Trend
The 2012 industry analysis was based on data from the top 50 firms, plus 157 smaller firms whose data was supplied by the Council of American Survey Research Organizations.
The three top-ranking firms maintained their positions this year: Nielsen Holdings N.V., with just over $2.6 billion in U.S. research revenue in 2012; Kantar, with an estimated $929.4 million; and Ipsos, with $590 million. The list also included seven newcomers who experienced stronger years in 2012.
Marketing News has featured the annual Honomichl ranking of U.S. marketing research firms since 1989. Also featured is a report on the top 25 international research firms. Watch for that global report in the August 2013 issue of Marketing News.
For more information and to view the Honomichl Reports — including profiles of each firm — please visit www.MarketingPower.com/honomichl. For more information on the American Marketing Association, please visit www.MarketingPower.com.About the Honomichl Top 50 ReportThe Honomichl Top 50 business report, produced by Jack Honomichl and Larry Gold, covers the top players in the U.S. marketing research industry. Each company profile reviews the organization's leadership, revenues and continuing and new business interests. A chart detailing the top 50 organizations is also included for easy reference. About the American Marketing AssociationThe American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers more than 30,000 strong. For more information on the American Marketing Association, please visit www.MarketingPower.com. Contact: Sandra WrightAmerican Marketing Association312-542-9063 • firstname.lastname@example.org SOURCE American Marketing Association
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