The 2012 industry analysis was based on data from the top 50 firms, plus 157 smaller firms whose data was supplied by the Council of American Survey Research Organizations.The three top-ranking firms maintained their positions this year: Nielsen Holdings N.V., with just over $2.6 billion in U.S. research revenue in 2012; Kantar, with an estimated $929.4 million; and Ipsos, with $590 million. The list also included seven newcomers who experienced stronger years in 2012.
Marketing Research Ends 2012 On Downward Trend
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