This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Marketing Research Ends 2012 On Downward Trend

The 2012 industry analysis was based on data from the top 50 firms, plus 157 smaller firms whose data was supplied by the Council of American Survey Research Organizations.

The three top-ranking firms maintained their positions this year: Nielsen Holdings N.V., with just over $2.6 billion in U.S. research revenue in 2012; Kantar, with an estimated $929.4 million; and Ipsos, with $590 million. The list also included seven newcomers who experienced stronger years in 2012.

Marketing News has featured the annual Honomichl ranking of U.S. marketing research firms since 1989. Also featured is a report on the top 25 international research firms. Watch for that global report in the August 2013 issue of Marketing News.

For more information and to view the Honomichl Reports — including profiles of each firm — please visit www.MarketingPower.com/honomichl. For more information on the American Marketing Association, please visit www.MarketingPower.com.

About the Honomichl Top 50 ReportThe Honomichl Top 50 business report, produced by Jack Honomichl and Larry Gold, covers the top players in the U.S. marketing research industry. Each company profile reviews the organization's leadership, revenues and continuing and new business interests. A chart detailing the top 50 organizations is also included for easy reference.

About the American Marketing AssociationThe American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers more than 30,000 strong. For more information on the American Marketing Association, please visit www.MarketingPower.com.

Contact: Sandra WrightAmerican Marketing Association312-542-9063 • swright@ama.org

SOURCE American Marketing Association

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,037.97 -42.17 -0.23%
S&P 500 2,108.92 -8.77 -0.41%
NASDAQ 5,060.2460 -31.8390 -0.63%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs