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Nielsen Joins S&P 500

Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has been added to the S&P 500®.

The world-renowned financial market indicator includes 500 leading companies in major industries of the U.S. economy. It is widely regarded as the best single gauge of the U.S. equities markets and includes many iconic, global brands.

Nielsen has been added to the S&P 500 GICS (Global Industry Classification Standard) Research & Consulting Services Sub-Industry index. The Company, which marks its 90 th anniversary in August, was listed as a publicly traded company on the New York Stock Exchange in January 2011.

Nielsen provides its clients with a comprehensive understanding of consumers and markets around the world.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

Copyright Business Wire 2010

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