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Build-A-Bear Workshop Re-Teams With The Smurfs™

Build-A-Bear Workshop ® , the interactive entertainment retailer of customized stuffed animals, is introducing its second collection of Smurf characters in honor of Columbia Pictures / Sony Pictures Animation’s “THE SMURFS™ 2,” set to hit theaters July 31. Find the newest friends from the film, Vexy and Hackus, joining Smurfette on their latest adventure at Build-A-Bear Workshop and online at buildabear.com ® beginning July 5.

To celebrate the Smurfs’ arrival, Build-A-Bear Workshop is holding an #IlovemySmurf Instagram contest. Guests are invited to take a picture of their Smurfs plush from Build-A-Bear Workshop and share it on Instagram using the hashtag #IlovemySmurf in their Instagram photo. Images will be judged on a set of criteria and the five (5) best photos will win. Winners will receive a $50 Bear Buck$® gift card. The contest runs from July 12- July 21. No purchase necessary. Void where prohibited.

“In 2011, Build-A-Bear Workshop launched its first ever make-your-own Smurfs line to much success. Our Guests love the Smurfs and we are so excited to have Vexy and Hackus joining us at Build-A-Bear Workshop,” said Maxine Clark, Build-A-Bear Workshop founder. “We are pleased to be working with Sony Pictures to continue sharing these fun characters with our Guests just in time for the release of the film.”

Make-your-own Smurfette, Vexy and Hackus ($23 each) can be outfitted in a variety of Smurfs clothing and accessories, including:

  • Smurfette dress ($10.50)
  • Smurfette & Vexy pajamas ($12.50)
  • Smurf BFF slippers ($6.50)
  • Vexy Skirt outfit ($13.50)
  • Smurf Hoodie ($8.50)
  • Smurfs theme song (La La Song) ($7.00)

“We are thrilled to be continuing our relationship with Build-A-Bear Workshop to bring these characters to life,” said George Leon, executive vice president, Worldwide Consumer Marketing for Sony Pictures. “Fans of the Smurfs will be thrilled to find their favorite characters from the new movie at Build-A-Bear Workshop.”

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