HOUSTON, July 8, 2013 /PRNewswire/ -- Partners with more than 50 percent of their revenue related to the cloud have been benefiting from higher gross profit, more new customers, increased revenue per employee and faster overall business growth, according to a new IDC study, sponsored by Microsoft Corp., released today at the company's annual partner conference.
The study underscored the transformation taking place in the business world as more organizations of all sizes move their technology infrastructures to the cloud. In fact, according to the findings, cloud-oriented partners, defined as those that generate more than 50 percent of their revenue from the cloud, grow at double the rate, accrue new customers more than two times faster and generate 30 percent more revenue per employee compared with noncloud-oriented partners.
"Cloud alone hasn't caused these impressive numbers, though that is absolutely part of it; top-performing partners were visionaries that took on cloud technologies before their peers," said Darren Bibby, program vice president of Channels and Alliances Research, IDC. "We're at the point in the industry's overall cloud transition where partners that don't move some of their business to the cloud likely won't survive. And some partners that are getting ready to sell their business or retire may be OK with that. Most won't be."Study reveals customers prefer single cloud service providerIDC research also revealed customer buying preferences that highlight the importance of a comprehensive cloud vendor and the ability to offer various deployment options:
- Sixty-three percent of customers expect to have a single cloud service provider to meet their needs.
- Sixty-seven percent expect to purchase a wide variety of cloud services from a single vendor.
- Seventy-four percent expect their cloud service provider to be able to move a cloud offering back on-premises if needed.