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TheStreet Open House

Worth Avenue International Realty Selects TransMedia Group To Build Awareness For New Concept In Luxury Residential Real Estate

BOCA RATON, Fla., July 8, 2013 /PRNewswire/ -- TransMedia Group ( www.transmediagroup.com) has won the most coveted PR assignment in Florida 's ultra high-end real estate market— Worth Avenue International Realty ( www.worthavenuerealty.com), which recently opened its first office here.  

"The Worth Avenue International Realty team examined several public relations firms before choosing TransMedia Group, one of the leading independent PR firms in the U.S.  TransMedia's capabilities across the entire spectrum of B-to-B and B-to-C communications, social media, branding, and issues management, and a deep understanding of the real estate industry, won the day," said Judith Czelusniak, TransMedia's senior vice president. 

Worth Avenue International Realty, headquartered at 100 Plaza Real South in Boca Raton, is managed by broker/owner John List ( www.JohnList.com), one of the area's highest producing agents with more than 30 years of experience in the luxury residential market.  List was formerly vice president of luxury marketing for Lang Realty.

In a short time, Worth Avenue International Realty has acquired tens of millions of dollars in premium real estate listings as it attracts the region's most productive real estate professionals, who value the firm's exclusive focus on the luxury market, and its unique approach to motivate and reward its brokers.

"TransMedia Group will give a voice to the Worth Avenue International Realty brand as the firm launches an innovative, motivating and professional structure for rewarding real estate agents," said Czelusniak. 

"This company is introducing the concept of recurring revenue to the real estate market.  TransMedia will introduce the Worth Avenue strategy of choosing only the top luxury real estate brokers, and offering them an unprecedented opportunity for rewards, not only through sales commissions, but also through ongoing income."

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