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Shanghai Home To Bold New Children's Book Fair To Promote Copyright Trading

"Having this event in Shanghai makes perfect sense. This is one of China's busiest publishing hubs and cultural centers." Asia-Pacific's active copyright trading accounts for 20% of the global children's book market.

China's leading publishers, who dominate 70% of the local market, have committed to participate in CCBF. However, the show will also feature an international blend. The Shanghai New Title Showcase, for example, will be a collaboration between CCBF and the Combined Book Exhibit. "The showcase provides publishers with a low-cost avenue via which to explore the Chinese children's market, and have their books front and center in one of the most active rights-buying markets in the world," says Jon Malinowski, President of the Combined Book Exhibit.

Reed will leverage its expertise, gained via the production of international event that include the LBF, BEA, TIBF, Bienal do Livro Sao Paulo and Salon du Livre, to facilitate bilateral copyright trading with China. Reed will also strive to give participants direct access to professionals at every level of trade along the industry chain.

Other on-site events will run concurrent to the fair. These will include The International Children's Book Publishing Summit, The Best Children's Book Award, The International Children's Publication Copyright Trade Summit, the International Promotion of Chinese Children's Literature Author Workshops and more. These collocated events will provide participants with rich opportunities to boost their business, amplify their brand to the market, network and source accurate information.

The CCBF will also offer opportunities for face-to-face interaction with authors, translators and illustrators. Companies will be able to explore entry into the China market through on-site sales on Day 3. The show promises to be a dynamic presentation of children's books and derivative products that are sure to thrill publishing professionals and enthusiastic young readers alike.


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