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Astral Joins With Bell Media Today

- Bell Media acquires eight specialty and pay TV services, two over-the-air TV stations, 77 radio stations, and the Astral Out-of-Home advertising division - - New executive leadership team announced - - New initiatives include a French-language Discovery-branded channel, French-language specialties added to GO product roll-out, and content integration across TV and radio -

To tweet this release:

MONTRÉAL AND TORONTO, July 5, 2013 /CNW/ - Astral Media Inc. (Astral) today officially joins with Bell Media following the completion of the $3.2-billion acquisition of Astral by BCE Inc. (Bell).

"Our union with Astral is full of opportunity for our audiences, our industry, and our team members," said Kevin Crull, President, Bell Media. "Our objective is to create content and build brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. We will deliver on our commitment to provide world-class content to our listeners and viewers, as we make significant investments in the Canadian broadcasting system."

New Leadership Team Reflecting the company's new composition of TV, radio, out-of-home, and digital properties in French and English, Crull today introduced his senior leadership team that includes both Astral and Bell Media executives:
  • Jacques Parisien, President, National Specialty and Pay TV, Radio, and Out-of-Home
  • Charles Benoît, President, Television and Radio, Québec
  • Rick Brace, President, Specialty Channels and CTV Production
  • Chris Gordon, President, Bell Media Radio and Local TV
  • Luc Quétel, President, Astral Out-of-Home
  • Luc Sabbatini, President, Bell Media Sales
  • Phil King, President, CTV Programming and Sports
  • Bart Yabsley, Executive Vice-President, Content Sales and Distribution
  • Wendy Freeman, President, CTV News
  • Adam Ashton, Senior Vice-President, Business Operations

As previously announced, Astral President and CEO Ian Greenberg will now join the BCE Board of Directors.

Opportunities Realized With the transaction's close today, Bell Media is moving quickly to deliver the benefits to viewers and listeners it committed to during the acquisition process, especially in Québec. Among the first new initiatives to be announced:
  1. New French Specialty Channel A new Discovery-branded French-language specialty channel will launch by the end of Q4, building on the success of Bell Media's Discovery brands in the English-language market, and leveraging Astral's expertise in operating, programming, and marketing French specialties.
  2. Bell Media's TV Everywhere Expands to French channels Bell Media's roll-out of its GO TV Everywhere product suite will expand to include Super Écran, Ztélé, Canal D, Canal Vie, and VRAK.TV in early 2014, moving these channels beyond the TV screen and providing subscribers with online access to live and on-demand programming on the platform of their choice. The channels will be supported with individual websites and stand-alone apps for authenticated live and on-demand viewing.
  3. New Listening and Viewing Content Bell Media will immediately implement content integration across its new brands and platforms, providing additional viewing and listening content and strengthening individual brands. To start, CTV National News segments will appear on news/talk radio, including CJAD 800 in Montreal and NewsTalk 1010 in Toronto; RDS sports updates will be heard on Radio NRJ stations; and ETALK and The Movie Network will also share content.

Transaction Details Bell acquired all Class A Non-Voting Shares of Astral for $50 per share, for a total consideration of approximately $2.8 billion. Bell also acquired all Class B Subordinate Voting Shares for $54.83 per share, for a total consideration of approximately $151 million, and all Special Shares for a total consideration of $50 million. The Astral Class A Shares and Class B Shares will be delisted from the Toronto Stock Exchange at the end of trading on July 8, 2013.

As previously announced, the acquisition of Astral will be entirely satisfied with cash and Bell has deposited a sufficient amount of cash with Computershare Investor Services Inc. to enable it to make payments to Astral shareholders pursuant to the terms of the arrangement.

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