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TheStreet Open House

The Perfect Dress Takes On New Meaning In The Social Media Age

LOS ANGELES, July 3, 2013 /PRNewswire/ -- Jovani is the fashion house originator of today's most gorgeous, cutting edge short and long prom dresses, with increasing amount for their party dresses and more. Celebrities rocking Jovani's creations are spotted on the red carpet more often than ever causing fashion magazine devotees to wonder where to buy prom dresses just like them. Jovani has even begun to take the world of wedding dresses by storm, with couture creations that look like more than strapless prom dresses; they look like custom-made fantasy pieces. This wide-reaching success is due in part to Jovani's strong focus on social media.

Finding the perfect dress is more important than ever because of the scrutiny of posting photos online. When it's prom night, or some other formal event, girls have a consideration to make that's never been seen before. "How is this going to look on Facebook, or Instagram?"

True, dresses have been something we photograph since the camera was invented, however, as we slowly divest control over our social media lives to algorithms and software, it's important to consider how a dress is going to look down the line, because you might not get to choose when someone sees it.

Jovani style number 72719 is a great choice that will look great in photos years from now. This gorgeous short black dress is one of those classic styles that never really go out of fashion, meaning when someone you're dating in the year 2023 sees an old picture of you on Facebook, they'll see that you've always had great taste, and you always looked amazing!

Moreover, there are also today's Twitter and Facebook feeds to worry about. If you don't want to be lost in the flood of information that is the social media landscape, you're going to need to stand out. Jovani 6738 is a pink and girlish dress (also available in black), sure to help you rack up the "likes" and "retweets." The use of lace and the nude-colored tulle under the skirt make the dress look full of life, and the wearer's confidence will make every photograph crackle with vibrancy. 

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