Lance sandwich crackers and Snyder's of Hanover pretzels launch in-store promotion and digital sweepstakes
CHARLOTTE, N.C., July 3, 2013 /PRNewswire-USNewswire/ -- In Sony Pictures Animation's new movie Cloudy with a Chance of Meatballs 2, inventor Flint Lockwood is back in a delicious new adventure, and Lance® sandwich crackers and Snyder's of Hanover® pretzels are joining in the fun as they launch a promotional campaign in support of the film.
In this new animated comedy, Flint discovers that his most infamous machine — which turns water into food — is still operating and is now creating food-animal hybrids – "foodimals!" The film is set to hit theatres September 27.The Lance® and Snyder's of Hanover® Cloudy with a Chance of Meatballs 2 campaign launched June 19 and will run through the end of July. As part of the campaign, a digital sweepstakes will be promoted on select Lance® sandwich cracker homepacks and Snyder's of Hanover® pretzel packages as well as on in-store displays and header cards. Fans can enter the sweepstakes through the Lance Snacks and Snyder's of Hanover Facebook pages, as well as through a mobile microsite, for a chance to win a grand prize trip for four to the red carpet U.S. premiere of Cloudy with a Chance of Meatballs 2. Entrants will also have a chance to win the first prize — a movie screening for up to 50 people — as well as many second, third and fourth prizes, including movie t-shirts, DVDs and posters. "The 'Cloudy' movies are great family fun, and we're thrilled to collaborate with Sony Pictures Animation to promote a hilarious film and delicious snacks that everyone will love," said Tom Ingram, Senior Brand Director at Snyder's-Lance. "We're excited for consumers to join in the adventure as we bring Flint Lockwood and his newest food creations to life in snack aisles and on our Facebook pages," said Bob Gould, Marketing Manager for Snyder's of Hanover® pretzels. Lance® and Snyder's of Hanover®, part of the Snyder's-Lance family of snack brands, offer an assortment of sandwich cracker and pretzel varieties that the whole family can enjoy. This is the first time that the Snyder's-Lance brands have teamed up with Sony Pictures Animation in connection with the Cloudy with a Chance of Meatballs franchise. Lance® Sandwich Crackers are available in more than 16 varieties, including new Lance® Xtra Fulls™, which were launched this year to give consumers "more of what they love" for the brand's 100 th anniversary. Each product is made with freshly baked, crispy crackers, real ingredients like freshly ground peanut butter, and contain up to 6 grams of protein. For more information about Lance® Sandwich Crackers and the Lance 100 th anniversary celebrations, visit www.lance.com. Snyder's of Hanover® offers more than 30 pretzel varieties in different sizes, shapes and flavors. For a searchable list of retailers, visit the Snyder's of Hanover® product locator at http://www.snyderslanceproductlocator.com/snyders. Cloudy with a Chance of Meatballs 2 picks up where Sony Pictures Animation's 2009 hit comedy left off. Inventor Flint Lockwood's genius is finally being recognized as he's invited by his idol Chester V to join The Live Corp Company, where the best and brightest inventors in the world create technologies for the betterment of mankind. Chester's right-hand-gal – and one of his greatest inventions – is Barb, a highly evolved orangutan with a human brain who is also sassy and likes to wear lipstick. It's always been Flint's dream to be recognized as a great inventor, but everything changes when he discovers that his most infamous machine (which turns water into food) is still operating and is now creating food-animal hybrids – "foodimals!" With the fate of humanity in his hands, Chester sends Flint and his friends on a dangerously delicious mission – to battle hungry tacodiles, shrimpanzees, hippotatomuses, cheespiders and other food creatures to save the world again! Directed by Cody Cameron and Kris Pearn. Screenplay by Erica Rivinoja and John Francis Daley & Jonathan Goldstein. Story by Phil Lord & Christopher Miller and Erica Rivinoja. Inspired by the book Cloudy with a Chance of Meatballs written by Judi Barrett and illustrated by Ron Barrett. Produced by Pam Marsden and Kirk Bodyfelt.