NEW YORK ( TheStreet) -- We've all heard of blue-chip stocks, but what about "purple-chip" stocks? John Schwinghamer, author of "Purple Chips," explained the concept to TheStreet's Gregg Greenberg.Purple-chips, according to Schwinghamer, are the royalty of blue-chip stocks. Based on their increasing and consistent earnings power, they make better investments than your average blue-chip company.
Quick Take: Buy These 4 'Purple-Chip' Stocks
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