In a national first, Clear Channel Outdoor (NYSE: CCO) today lit up a cross-country campaign that displays lyrics of “The Star Spangled Banner” on a host of its more than 1,000 digital billboards serving diverse communities across the United States ( video). This sea-to-shining-sea salute is part of Clear Channel Outdoor’s patriotic #united4th campaign, harnessing the immediacy and flexibility of its digital out-of-home media to unite the nation in celebration of Independence Day.
From July 4 to July 7, Clear Channel Outdoor will display verses of the National Anthem across its digital billboard network in cities across the country, and encourage viewers to visit the website united4th.com to view a special National Anthem short film featuring a collection of videos of billboards from across the country and celebrating the diversity of communities across the United States. Produced in collaboration with award-winning creative agency partner TAXI, the short film begins with the sun rising on East Coast billboards displaying the lyrics “Oh Say Can You…,” after which it traverses the nation from East to West, North to South and middle America and returns East to Times Square as night has fallen on billboards proclaiming, “…Home of the Brave.”
Platinum-selling musician and 2013 VH1 Save The Music Foundation ambassador Ingrid Michaelson, whose music has been featured on over 200 TV shows, feature films and commercials and who has sold over 4 million singles to date, applies her heartfelt vocal talents to “The Star Spangled Banner” heard in the short film.
Clear Channel Outdoor employees from across the nation participated in the development of the video, videotaping the billboards with “The Star Spangled Banner” lyrics at different times of day and capturing the unique beauty of their own home towns, and TAXI’s creative partner 1One Productions, also filmed at select locations. In a remarkable collaborative process between Clear Channel Outdoor, TAXI and 1One Productions, involving both amateur and world-class photographers, the entire project was conceived, developed and produced in just two weeks, just in time to honor America’s Independence Day.