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COVERGIRL Is Helping All Women “Own The Weekends” With The Hottest Summer Beauty Looks During The Easy Breezy Block Party Bus Tour

Procter & Gamble:

WHAT: Summer is meant for celebrating—celebrating the season, celebrating the weekends and embracing bold new beauty trends through it all. This summer, COVERGIRL’s Easy Breezy Block Party Bus will hit the road to bring you the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.

Guests will enjoy complimentary summer-inspired makeup and manicure applications, beauty tutorials and product sampling. All experiences are designed to share with friends on your social channels — from the digital “Cover Moment Photobomb Booth,” to the “Manicam Red Carpet,” where you can instantly upload six-second Vine videos of their COVERGIRL manicures using COVERGIRL's Outlast Stay Brilliant Glosstinis. For up-to-the-minute tour location information, follow @COVERGIRL on Twitter and Instagram and use the #easybreezysummer hashtag to share your summer beauty look and Easy Breezy Block Party Bus experience.

WHEN: July 4 – September 10, 2013

WHERE: The COVERGIRL Easy Breezy Block Party Bus will make nine stops to coincide with regional music and pop culture events. To learn more, visit COVERGIRL on Facebook and check out www.covergirl.com.
July 4   New York City, NY

South Street Seaport
 

July 6
Montauk, NY

The Surf Lodge
 
July 18 Miami, FL

Premios Juventud 2013 presented by Univision
 
August 2 Chicago, IL

Lollapalooza
 
August 16 Santa Monica

Santa Monica Beach
 
August 17 Los Angeles, CA

H2O Music Festival
 
August 25 Brooklyn, NY

MTV Video Music Awards
 
September 5 Baltimore, MD

Event Location TBA
 
September 10 New York City, NY

Apollo Theater

MEDIA RSVP:Rachael Anderson – Marina Maher Communications; randerson@mahercomm.com; 212-485-6851

Copyright Business Wire 2010

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