This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

5 Businesses That Have Survived 50+ Years

Sentinel Printing
Hempstead, N.Y.
13 employees

Sentinel Printing can trace its beginnings to 1858, when the commercial printing and graphic communication company was a newspaper. The $2.1-million revenue company is probably the biggest example among our list of companies that has had to completely overhaul its business model or risk going out of business.

President Glen Boehmer has been with the company for 25 years after his father bought the company from the original family that owned it for four generations. Boehmer attributes Sentinel's survival to customer service, attention to detail, and, of course, its ability to transform.

"The number one thing is you can't be complacent. The technology will outpace you if you really sit on your laurels. Complacency is really dangerous. It's important to remember your core strengths. That's one of the reasons we really survived," Boehmer says, echoing Larson & Darby's CEO Bill Waldorf.

"We're still here because we are that resource. We have a core expertise in how to get the message out to the clients," regardless of whether that message is in an email, on a Web site or elsewhere, he adds.

The company started as a newspaper in a barn, but Sentinel couldn't compete when Cablevision's (CVC) Newsday took over and starting using its printing presses for commercial jobs. Through the years, Sentinel evolved from Letterpress printing to offset printing to digital.

"If we didn't evolve ... we probably would have been out of business," Boehmer says.

That also includes expanding from its traditional local clients. Client sizes now range from the local dentist to E*Trade (ETFC). The company has also done various jobs for commercial clients in New Jersey, Virginia, even as far as Nigeria.

"We have a little more firepower than the small local resources. The people I have here we've all been in the printing industry for a number of years, we're a diverse bag. It helps complement jobs that may be difficult to do," Boehmer says.

Sentinel is up against companies like FedEx (FDX), Vistaprint (VPRT) and Office Depot (ODP), which Boehmer says attracts a different kind of customer.

"We're a boutique printer that handles the kinds of print jobs that matter to companies. Projects that people do where they want the lowest cost -- that's not where we fit," Boehmer says. "We survived for 150 years because the relationship is always more important than one transaction."

4 of 6

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
GRPN $8.13 -0.61%
YHOO $44.11 -0.38%
AAPL $129.09 0.49%
FB $79.75 0.99%
GOOG $571.34 2.32%


DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs