Grizzard Communications Group announced today that the fundraising agency has hired Sheryl Larson as Vice President Media. Larson brings more than 22 years of extensive fundraising media agency experience for major national nonprofit organizations to the agency.
Sheryl Larson joins Grizzard as VP Media. (Photo: Business Wire)
Larson will focus on developing new digital and multi-channel media strategies for Grizzard clients to help boost fundraising revenue, expand acquisition, enhance retention and reach new generations of donors. She was selected for her industry expertise in integrated marketing and cross-channel strategies, as well as her vertical marketing experience for syndicated programs.
“Sheryl brings a successful track record in helping nonprofits grow through her innovative acquisition strategies,” said Grizzard COO Chris Joos. “With her background in multi-channel media, and keen analytics talent, we are excited to see her expertise enhance our clients’ revenue and results.”
Larson has worked in a wide variety of media roles, including media manager, donor analytics director and strategic development director. In her recent position as Vice President Targeted Media at Russ Reid, she maximized messaging and donor expansion through digital fundraising strategy development and media campaign execution. She was responsible for managing buying group activities, refining acquisition models, as well as managing an extensive staff and serving in a leadership capacity on the executive committee.
She is a frequent speaker at industry conferences and attended San Diego State University.
The 93-year-old Grizzard Communications Group (
) works with more nonprofits on integrated, multi-channel fundraising programs than any other agency in the United States. Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard serves nonprofits across America and internationally. Grizzard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (
), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (
) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.