This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple TV Deal Spotlights Software, Services

NEW YORK (TheStreet) -- It looks as if Apple (AAPL) really is serious about improving its software and services. And it's using its foray into television as the platform.

According to Bloomberg, Apple is nearing a deal with Time Warner Cable (TWC) to bring Time Warner Cable's live television channels to its Apple TV set top box, in what is the first potential deal Apple has struck with a cable company. Sources close to the situation said that an agreement could come within a few months.

It's not yet known if the potential deal would be similar to Apple's other deals for Apple TV and be app based. Time Warner Cable already has apps for both the iPhone and iPad that allow its customers to watch live television on those devices.

Apple could not be immediately reached for comment for this story.

A deal with Time Warner Cable would mark a huge strategy shift for Apple, which in the past has added older content to the set top box. Most recently, Apple plugged a huge hole, adding content from HBO GO, a division of Time Warner (TWX), and Watch ESPN, a division of Walt Disney (DIS).

Adding a potential deal with Time Warner Cable to these demonstrates that Apple is serious about increasing its software and services that are of value to its consumers.

It also marks a change that Apple is willing to work with the cable companies on enhancing the television watching experience. In the past, there have been reports that Apple was working on its own television set, something that former CEO Steve Jobs hinted at in his biography, just before he passed away in 2011.

Both Jobs and current CEO Tim Cook have previously said that the television watching experience is outdated. "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," Cook said in an interview at the end of last year. "It's an area of intense interest. I can't say more than that."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,918.71 -41.86 -0.25%
S&P 500 1,971.01 -7.33 -0.37%
NASDAQ 4,423.6240 -25.94 -0.58%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs