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The Spectacular Rise Of A Tech Stock You've Completely Forgotten

By Global Financial Data

By Ralph Dillon, Global Financial Data

Occasionally, we see charts that appear to tell us the story about where a company has been and perhaps where it is going. But sometimes, you are not being told the complete story. In order to do so, you would need to look at the company’s complete history of stock data, including both over-the-counter data before the company listed on a major exchange and data for the stock after listing on an exchange. In many cases, the most important part of the stock’s performance came before the company listed on the NYSE, not after.

A good example of this is Xerox ( XRX). Haloid Co. incorporated in NY on April 17, 1906, changed its name to Haloid Xerox Inc. on April 15, 1958 and to Xerox Corp. on June 1, 1961. Xerox Corp. didn’t join the NYSE until July 11, 1961 after shedding Haloid from its name.

The chart below shows Xerox’s performance on the NYSE since it joined in July 1961. The stock made a 15-fold move between mid-1961 and mid-1965, and despite some fluctuations since then, topping out in early 1999, the stock is currently below where it traded back in 1965. Click to enlarge:

xerox stock

If you were to rely upon other data companies, you would never know what happened to Xerox Corp. before joining the NYSE, when it was traded on the OTC market. Xerox had 3:1 splits in March 1936 and April 1955, a 4:1 split in December 1959, and a 5:1 split in January 1964 after joining the NYSE. These four splits sum to 180:1.

Xerox hit its nadir in February 1949 at 15, then hit 32.5 by the end of 1953, doubling in price. This is when Xerox began its spectacular rise. By the time it joined the NYSE in July 1961, it was trading at 104. Allowing for its two splits, this was the equivalent of 1248 in the old stock, an 83-fold increase from its nadir in February 1949. The graph below shows the complete history for Xerox, including its spectacular rise prior to joining the NYSE. Click to enlarge:

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