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The Cheesecake Factory Introduces Their New Toasted Marshmallow S'mores Galore(TM) On National Cheesecake Day, July 30, 2013 (Photo: Business Wire)

The Cheesecake Factory ®, known for its more than 30 legendary flavors of cheesecake, celebrates National Cheesecake Day on July 30 by offering dine-in guests any slice of cheesecake for half price*. The Cheesecake Factory also celebrates summer and s’mores season by turning America’s classic campfire treat into a new culinary experience debuting its new Toasted Marshmallow S’mores Galore cheesecake on July 30.

The Cheesecake Factory introduces their new Toasted Marshmallow S'mores Galore(TM) on National Chees ...

The Cheesecake Factory introduces their new Toasted Marshmallow S'mores Galore(TM) on National Cheesecake Day, July 30, 2013 (Photo: Business Wire)

Inspired by the nostalgic bonfire treats made with toasted marshmallows, creamy melted chocolate and graham crackers, The Cheesecake Factory puts a unique twist on this classic childhood favorite by combining it with its world-famous cheesecake. Featuring Hershey’s ® chocolate, the Toasted Marshmallow S’mores Galore™ is topped with rich chocolate ganache, finished with a large Honey Maid ® graham cracker square, whipped cream and housemade marshmallow that’s toasted to-order, and is as visually impressive as it is delicious.

“This is our sixth year celebrating National Cheesecake Day and we know that our guests look forward to it all year long,” said David Overton, Founder of The Cheesecake Factory. “Our Toasted Marshmallow S’mores Galore™ is an exceptionally creative and delicious cheesecake, and we look forward to introducing it on July 30 to celebrate National Cheesecake Day.”

*One slice of cheesecake per dine-in guest. Must be present. HERSHEY’S ® Trademark and Trade Dress are used under license and with permission of The Hershey Company. HONEY MAID ® is a registered trademark of Mondelez International group, used with permission.

For more information about The Cheesecake Factory, please visit www.TheCheesecakeFactory.comFan us on Facebook at www.facebook.com/TheCheesecakeFactoryFollow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 175 full-service, casual dining restaurants throughout the U.S., including 163 restaurants under The Cheesecake Factory ® mark; 11 restaurants under the Grand Lux Cafe ® mark; and one restaurant under the RockSugar Pan Asian Kitchen ® mark. Internationally, three The Cheesecake Factory ® restaurants operate under a licensing agreement. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70 varieties of quality cheesecakes and other baked products. To learn more about the Company, visit www.TheCheesecakeFactory.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130703005118/en/

Copyright Business Wire 2010

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