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Recreation Stocks for the Fourth of July

Brunswick (BC - Get Report) ($32.80) set a multiyear high at $37.37 on Feb. 15 and then held its 200-day simple moving average at $30.01 on June 21. Before any family picnic, you may be on a lake or at the beach with a boat made by Brunswick, or at the gym using fitness equipment. If it's raining, you may want to go bowling at a local Brunswick Bowling Center. My quarterly value level is $30.69 with a semiannual pivot at $33.55 and semiannual risky level at $39.56. The weekly pivot was tested on Tuesday.

Calloway Golf (ELY - Get Report) ($6.72) set a multiyear high at $7.30 on Feb. 11, and then tested and held its 200-day SMA since mid-April when this average was $6.28. When I lived on Long Island, I liked to play a round of golf in the early morning of July 4th. Although I do not use Calloway golf clubs or balls, this brand is very popular at country clubs. As long as I made it home in time for the family picnic, all was well in my household. My annual value level is $6.30 with a weekly pivot at $6.56 and monthly risky level at $7.84.

Polaris Industries (PII - Get Report) ($96.03) set a multiyear high at $97.95 on June 19. Back at the beginning of May the stock held its 200-day SMA, and then at $82.88. On eastern Long Island, a popular recreational activity is driving on off-road or all-terrain vehicles. Polaris makes these vehicles and the helmets and apparel that go along with the ride. My quarterly value level is $71.48 with a monthly pivot at $94.97 and weekly risky level at $101.74.

Pool Corp (POOL - Get Report) ($53.84) set a multiyear high at $54.88 on June 18. If you own a swimming pool, perhaps it was built using materials from Pool Corp. Pool also provides maintenance products and services to keep your pool in tip-top shape for your Fourth of July party and family picnic. My semiannual value level is $52.56 with a monthly pivot at $53.28 and weekly risky level at $54.07, which was tested on Tuesday.

Sturm Ruger (RGR - Get Report) ($47.23) has been moving sideways to down since setting a multiyear high at $60.11 on Nov. 30. If you go to a rifle range for skeet shooting, traps or sporting clay, perhaps you will use a rifle made by this company. It also makes hunting rifles and pistols for target practice. My annual value level is $30.99 with a semiannual level at $47.53 and a semiannual risky level at $48.97.

At the time of publication the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.

Richard Suttmeier has an engineering degree from Georgia Tech and a master of science from Brooklyn Poly. He began his career in the financial services industry in 1972 trading U.S. Treasury securities in the primary dealer community. In 1981 he formed the Government Bond Department at LF Rothschild and helped establish that firm as a primary dealer in 1986. Richard began writing market research in 1984 and held positions as market strategist at firms such as Smith Barney, William R Hough, Joseph Stevens, and Rightside Advisors. He joined in 2008 producing newsletters covering the U.S. capital markets, and a universe of more than 7,000 stocks. Richard employs a "buy and trade" investment strategy and can be reached at
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BC $55.30 0.05%
ELY $9.89 0.00%
POOL $67.42 -0.25%
PII $141.37 -0.16%
RGR $55.65 -0.94%


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