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Hasbro, Inc. (NASDAQ: HAS) and Electronic Arts Inc. (NASDAQ: EA) announced today a new agreement under which EA will develop several of Hasbro’s best-selling gaming brands for mobile platforms globally.
“Over the past six years, Hasbro and EA have collaborated to develop some of the most popular digital games based on Hasbro’s best-selling global game brands, including MONOPOLY, SCRABBLE and THE GAME OF LIFE,” said Mark Blecher, Hasbro Senior Vice President and General Manager, Digital Gaming and Corporate Development. “The next phase of our relationship will build on this tremendous success and is specifically focused on leveraging Hasbro’s rich game brands with EA’s leadership in the mobile space. Our relationship with EA for mobile is an integral component of our digital strategy for developing Hasbro brands across gaming platforms.”