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TheStreet Open House

“Pledge Allegiance To The Grill” – Ball Park® Brand Calls On America To Show Why Their Barbecues Are “So American”

Stocks in this article: HSH

To pay tribute to one of our nation’s most cherished past times – summer grilling – Ball Park ® brand is calling on fans everywhere to show off why their #grillworthy barbecues are “So American.” From grilling up juicy Ball Park hot dogs during a 4 th of July backyard barbecue to wearing red, white and blue with pride while feasting over a patriotic spread of grilled fare, it’s no secret that Americans know a thing or two about how to throw a “So American” barbecue.

Ball Park brand, the maker of America’s number one selling beef hot dog* and Flame Grilled Patties, announced today the launch of its “Pledge Allegiance to the Grill” social contest, a multi-platform program calling on grillmasters everywhere to share photos of their “So American” barbecues – and compete for star-spangled prizes. Building upon the brand’s new national advertising campaign, So American You Can Taste It , the contest brings to life the bliss of grilling up a juicy Ball Park hot dog during the summertime months.

“The smoky smell of charcoal… the sizzling sound of a juicy hot dog heating up on the barbecue… the delicious taste of a perfectly grilled dog. At Ball Park brand, we believe that this is our nation at its finest. Through the ‘Pledge Allegiance to the Grill’ contest, we’re shining a light on the men and women – call them every day patriots – who make our nation a better place by feeding their loved ones delicious #grillworthy food,” said Timothy Smith, Vice President of Marketing, Ball Park brand. “We’re calling on fans everywhere to share photos showing why their summertime feasts are ‘So American’ that they make you want to stand up and salute that grilling season is here.”

Beginning today through July 26, fans are encouraged to share a photo everyday showcasing why their barbecue is “So American,” featuring a grilled Ball Park hot dog. Entries into the contest can be submitted via three Ball Park brand social channels including:

  • Facebook – "Like" the Ball Park brand on Facebook ( www.facebook.com/ballparkbrand) and enter the photo submission via the “Pledge Allegiance to the Grill” tab
  • Twitter – Follow @BallParkBrand on Twitter ( www.twitter.com/BallParkBrand) and tweet the photo submission including @BallParkBrand and the hashtag #grillworthy in the tweet
  • Instagram – Post the photo submission on Instagram and include the hashtag #grillworthy and @BallParkBrand in the caption

In celebration of barbecues, America and the glory of biting into a perfectly grilled hot dog, Ball Park brand has created the “American Dream for the Grillmaster… Realized.” This grand prize package of patriotism includes a top-of-the-line grill, star-spangled grilling accessories, and a $650 grocery gift card. Additionally, four weekly winners will be selected to win the ultimate #grillworthy prize pack complete with grill time essentials.

For more information and to enter the “Pledge Allegiance to the Grill” contest visit the Ball Park brand Facebook page at www.facebook.com/BallParkBrand.

About Ball Park brand

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team and since then, Ball Park brand continues to provide meaty, juicy and bold grill-worthy food that's…So American, You Can Taste It . Named after our National Pastime,  Ball Park brand is an essential part of two quintessential American activities: basking in freedom and the backyard barbecue. Unapologetically proud to be the maker of great-tasting, grill-worthy food that's meaty, juicy and as bold as the American spirit including hot dogs and Flame Grilled Patties – Ball Park brand makes good times even better. For more information on Ball Park brands 100 percent grill-worthy line up of beef, meat and turkey products, visit www.ballparkbrand.com.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For more information on the company, please visit www.hillshirebrands.com.

* Source: Based on IRI Dollar Sales data, Total U.S. FDMx + Wal-Mart, 52 week period ending June 21, 2013.



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