Avery Dennison released a benchmark video and study demonstrating that Avery Dennison
Supreme Wrapping Film outperforms competitive wrapping films currently on the market. Independent applicators completed benchmark tests on perception of product and application performance comparing seven vehicle wrapping films from major manufacturers worldwide.
Avery Dennison outperforms competition in vehicle wrap benchmark study. (Photo: Business Wire)
“Avery Dennison customers around the world have told us that Supreme Wrapping Films are the best available,” said Jon Maley, global vice president for marketing, Avery Dennison Materials Group. “This was affirmed by independent installers testing seven films on a variety of surfaces. The overall performance of Avery Dennison
Supreme Wrapping Film was superior to our competitors’ products.”
The benchmark tests were conducted by three independent applicators at three different skill levels with the support of an independent wrap shop. Slideability, repositionability, air egress, conformability, application speed, removal speed and finish quality were evaluated.
Avery Dennison Supreme Wrapping Film ranked highest for slideability and conformability, and achieved the highest score for overall performance. Application times were also measured and Supreme Wrapping Film was rated the fastest to apply – almost 20 percent faster than other products.
“Time saving, easy-to-apply, superior performance and long-term removability are the characteristics that vehicle wrap applicators and installers are looking for,” added Maley. “Avery Dennison Supreme Wrapping Film provides all of these benefits and is available in a wide variety of colors and finishes.”
Avery Dennison Supreme Wrapping Films are dual-layer films that combine color, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling. The films also feature patented Avery Dennison Easy Apply
RS Technology, allowing the film to slide over the surface of the vehicle so it can be positioned correctly and quickly. Slideability is not a feature of standard vehicle wrapping films.
made its debut in the Avery Dennison Graphics Solutions stand at FESPA 2013, June 25 – 29, in London and is now featured on the Avery Dennison YouTube channel.
Vinyl wraps and graphics can be installed on most vehicles and boats, ATVs, motorcycles and RVs. Wraps easily change the look of a vehicle, can be installed quicker than a custom paint job and are often more affordable than paint. Consumers can visit
to learn about getting a vehicle wrap.
For more information on Avery Dennison products, pricing or roll sizes, designers and printers can visit
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.